Klaviyo: pricing, plans and alternatives
Klaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. It suits stores that want to target customers by behavior and purchase history and expect email to be a main sales channel.
Email plan from $20/mo for 251-500 contacts; price scales with active profiles and each tier has a monthly send cap. SMS is a separate plan from $15/mo for 1,250 credits. Paid-tier prices beyond the entry point are not shown on the pricing page.
Best for
Growing Shopify brands that want detailed customer data and segmentation behind their email and SMS.
Watch out for
Price rises with your active profile count, and the free plan stops sending at 500 emails a month and only includes email support for the first 60 days.
What Klaviyo does
- Segmentation and automated flows across email and SMS
- Predictive analytics and send time optimization on paid plans
- Personalized product recommendations in emails
- Multi-channel A/B testing
- 160+ campaign templates and an AI tool (Composer) for drafting campaigns
Klaviyo pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 250 active profiles, 500 emails/mo, $5 of mobile messages/mo |
| $20/mo | 251-500 contacts; scales with active profiles | |
| SMS | $15/mo | Up to 1,250 SMS/MMS credits incl. carrier fees |
Klaviyo alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Klaviyo | $20/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers Klaviyo
- Best SMS Marketing Apps for Shopify Stores
- Klaviyo Alternatives for Shopify Stores
- Klaviyo vs Omnisend: Which Email Tool Fits Your Shopify Store?
- Mailchimp vs Klaviyo for Shopify: Which Should You Use?
- Best Email Marketing Tools for Shopify Stores
How we checked
Every fact on this page comes from Klaviyo's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Klaviyo's pricing page before you buy.