Kit: pricing, plans and alternatives
Kit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. It has a free plan for up to 10,000 subscribers and charges by subscriber count.
Priced by confirmed active subscribers; tier upgrades happen automatically and are prorated. Creator is $39/month at 1,000 subscribers billed monthly; annual billing is 12 months for the price of 10 ($390/year). 30-day refund window.
Best for
Creators and digital-product sellers who want simple newsletters and automations more than ecommerce store flows.
Watch out for
Automations are not on the free plan, and Kit moves you to a higher-priced subscriber tier automatically when your list grows.
What Kit does
- Free plan with unlimited landing pages, forms and broadcasts up to 10,000 subscribers
- Visual automations and email sequences (Creator and up)
- Sell digital products, subscriptions and paid newsletters
- SMS marketing and integrations on paid plans
- Deliverability reporting and engagement scoring (Pro)
Kit pricing
| Plan | Price | Notes |
|---|---|---|
| Newsletter (Free) | Free | Up to 10,000 subscribers; 1 user; no automations |
| Creator | $39/mo | 1,000-subscriber tier billed monthly; $390/year; 2 users; automations, SMS, integrations |
| Pro | Custom | Unlimited users, Subscriber Signals, deliverability reporting, referral system; first-year promo shown at $593/year; Kit says Pro costs $150-$300/month depending on list size |
Kit alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Kit | $39/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
How we checked
Every fact on this page comes from Kit's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Kit's pricing page before you buy.