Klaviyo Alternatives for Shopify: 5 Options Compared

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The best Klaviyo alternative for most Shopify stores is Omnisend: it covers the same ecommerce flows, publishes clearer starting prices, and keeps segmentation unlimited on every plan. Mailchimp is the cheapest paid starting point, and Brevo is worth a look if you have a large list but send infrequently, because it charges by emails sent rather than contacts stored.

If you haven't picked an email tool yet, our roundup of email marketing tools for Shopify is a better starting point. This page is for stores already on Klaviyo, or set on it, that want to weigh other options.

Quick comparison

	Free plan	Paid from	What scales the price	Standout	Shopify App Store rating
Klaviyo	250 active profiles, 500 emails/month	$20/month (251–500 contacts)	Active profiles, with a send cap per tier	Predictive analytics, 350+ integrations	4.7 (3,427)
Omnisend	250 contacts reachable, 500 emails/month	$16/month (up to 500 contacts)	Billable contacts	Unlimited segmentation on every plan	4.7 (3,199)
Mailchimp	250 contacts, 500 sends/month	$13/month (Essentials)	Contacts	Familiar tool, low entry price	4.8 (1,549)
Brevo	300 emails/day	$9/month (Starter)	Monthly email sends	Pays by sends, not list size	No tracked Shopify listing
ActiveCampaign	No (14-day trial)	$19/month (1,000 contacts, monthly)	Contacts	Built-in CRM plus automation	4.5 (260)
Drip	No (14-day trial)	$39/month	Active people and email volume	Shopify-only email automation templates	4.5 (55)

Ratings as listed on the Shopify App Store in November 2026.

Why stores look for a Klaviyo alternative

From Klaviyo's own pricing and limits, the usual reasons are:

Price grows with your active profiles. Klaviyo's Email plan is $20/month for 251–500 contacts, and each step up in active profiles moves you to a higher tier with its own monthly send cap.
Tier prices are hard to see in advance. Klaviyo's pricing page shows a calculator, but it didn't show prices above the entry tier in a form we could confirm.
The free plan is small. It stops sending at 500 emails a month, and free accounts get email support only for the first 60 days.
SMS is a separate plan. It starts at $15/month for up to 1,250 SMS/MMS credits, on top of email.

None of these make Klaviyo a bad tool. Its paid plans include predictive analytics, send time optimization, personalized product recommendations and multi-channel A/B testing. But if you don't use those, you may be paying for depth you don't need.

1. Omnisend: the closest swap

Omnisend covers the same core jobs as Klaviyo for a Shopify store: popups and signup forms, welcome, abandoned cart and post-purchase workflows, campaigns and segmentation.

Pricing: Free (500 emails/month to a 250-contact segment), Standard from $16/month for up to 500 contacts with an email limit of 12× your contacts, and Pro from $59/month for up to 2,500 contacts with unlimited emails under fair use. New subscribers who prepay three months get 30% off those months.

Good fit if: you want the same flows at a lower, published starting price, and you like having unlimited segmentation and an AI segment builder on every plan.

Watch out: SMS is a paid add-on on Pro only for subscriptions since May 4, 2026, and billable contacts include non-subscribers. We compare the two in detail in Klaviyo vs Omnisend.

2. Mailchimp: cheapest paid entry

Mailchimp, owned by Intuit, has the lowest paid starting price of the Shopify-focused options here.

Pricing (from its pricing page and Shopify listing): Free covers 250 contacts and 500 sends a month (250 a day), with no automation flows. Essentials starts at $13/month with sends up to 10× contacts and automations of up to 4 flow steps. Standard starts at $20/month with up to 200 flows, predictive segments, send time optimization and behavioral targeting. Premium starts at $350/month for 10,000 contacts and adds advanced segmentation, multivariate testing and phone support.

Good fit if: you want a familiar tool with a direct Shopify integration that handles welcome, abandoned cart and back-in-stock emails, single-use discount codes and pop-up forms.

Watch out: Essentials' 4-step automation limit is tight for ecommerce flows, and overages are billed automatically if you exceed your contact or send limit. Full detail is in Mailchimp vs Klaviyo.

3. Brevo: big list, low send volume

Brevo is priced mainly by how many emails you send each month, not how many contacts you store, which is the opposite of Klaviyo's model.

Pricing (from Brevo's help center): Free sends up to 300 emails a day. Starter from $9/month, starting at 5,000 sends a month, with contact storage from 500 to 500,000; removing the Brevo logo on Starter is a $9/month add-on. Standard from $18/month with no Brevo logo and unlimited automation. Professional from $499/month for 150,000+ sends. Enterprise is a custom quote.

Good fit if: you have a large list you email rarely, or you want email, SMS, WhatsApp, push and live chat in one account.

Watch out: we don't track a Shopify App Store listing for Brevo, so check its Shopify integration fits your setup before migrating. The jump from Standard to Professional is steep.

4. ActiveCampaign: automation plus a CRM

ActiveCampaign is a marketing automation platform with a built-in CRM, site tracking, forms and landing pages, and it syncs Shopify order and cart data.

Pricing (Shopify listing, monthly, priced for 1,000 contacts): Starter $19/month (abandoned cart, order status triggers, CRM, SMS, sends up to 10× contacts), Plus $59/month (product catalog, coupons block, ecommerce dashboard, landing pages), Pro $89/month (Shopify Plus integration, predictive sends, conditional content), Enterprise $159/month. Annual billing costs less. Each plan has a 14-day free trial.

Good fit if: you also sell B2B or wholesale and want sales pipeline tools next to your email automation.

Watch out: product catalog and coupon blocks need Plus, the Shopify Plus integration needs Pro or higher, and your contact limit doesn't raise itself.

5. Drip: ecommerce email without the extras

Drip focuses on email automation for Shopify, WooCommerce and BigCommerce stores.

Pricing: from $39/month on its Shopify listing, rising with the number of active people on your list and the volume of emails you send. 14-day free trial. Live chat support starts at the $99/month level.

Included: a visual workflow builder with pre-built abandoned cart, welcome, post-purchase and win-back flows, segments built from Shopify customer data, onsite popups and embedded forms, A/B split testing in workflows, unlimited users and Drip MCP for AI access at no extra cost.

Good fit if: you want ecommerce email automation and don't care about SMS.

Watch out: no free plan, and $39/month is higher than the entry price of the other options here.

One we left out

Sendlane bills by email send volume with unlimited contact profiles, which can suit very large lists. But its Shopify listing starts paid plans at $600/month, so it is not a realistic Klaviyo replacement for most stores reading this.

Cost example: 500 contacts, about 4,000 emails a month

Published starting prices only:

Klaviyo Email: $20/month.
Omnisend Standard: $16/month (6,000-email limit at 500 contacts).
Mailchimp Essentials: $13/month (sends up to 10× contacts, so 5,000), or Standard at $20/month if you need more than 4-step flows.
Brevo Starter: from $9/month for 5,000 sends, plus $9/month to remove the logo, or Standard from $18/month.
ActiveCampaign: its published $19/month Starter price is for 1,000 contacts; a 500-contact price wasn't shown in a form we could confirm.
Drip: from $39/month.

At this size, the gap between options is small. The difference grows with your list, so run your real contact count through each calculator.

Which one should you choose?

Choose Omnisend if you want Klaviyo's core flows at a lower, published price.
Choose Mailchimp if you want the lowest paid entry and simple automations.
Choose Brevo if your list is large but you send rarely.
Choose ActiveCampaign if you want a CRM alongside email.
Choose Drip if you want email-only ecommerce automation.
Stay on Klaviyo if you rely on predictive analytics or run SMS and email from the same profiles.

Common questions

What is the cheapest alternative to Klaviyo? By published starting price, Brevo Starter is lowest at $9/month, followed by Mailchimp Essentials at $13/month. Both Brevo and Mailchimp also have free plans.

Which Klaviyo alternative is best for Shopify? Omnisend, for most stores. It is built for ecommerce, has a 4.7 rating with 3,199 reviews as listed on the Shopify App Store in November 2026, and starts at $16/month.

Is there a Klaviyo alternative that doesn't charge per contact? Brevo prices mainly by monthly email sends. Sendlane also bills by send volume with unlimited contact profiles, but its Shopify listing starts paid plans at $600/month.

Which alternative includes SMS? Omnisend (as a paid add-on on Pro), Mailchimp (as an add-on on paid plans), ActiveCampaign (listed on Starter) and Brevo (prepaid SMS credits) all offer SMS. For SMS-first apps, see the best SMS marketing apps for Shopify.

How we put this together

We did not test these tools hands-on. Facts and prices come from each company's own pages: the Shopify App Store listings for Klaviyo, Omnisend, Mailchimp, ActiveCampaign and Drip; Mailchimp's and ActiveCampaign's pricing pages; Omnisend's "Pricing plans 2026" help center article; and Brevo's help center article on its pricing plans. All were read in November 2026, alongside our tracked fact sheets (checked November 2, 2026). Prices scale with list size or send volume, so confirm current numbers before you switch.

Klaviyo Alternatives for Shopify Stores