Brevo: pricing, plans and alternatives
Brevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. It has a free plan and connects to Shopify, WordPress, Stripe and other tools.
Priced by monthly email send volume tier, plus add-ons (extra seats $9/month each, logo removal on Starter $9/month). Yearly billing is 10% off. Taxes added at checkout.
Best for
Stores with large contact lists but modest send volume that want a low-cost, multichannel tool.
Watch out for
Starter shows Brevo branding unless you pay an extra $9/month, and the jump from Standard to Professional is steep (from $499/month).
What Brevo does
- Email, SMS, WhatsApp, web/mobile push and live chat in one account
- Free plan sends 300 emails per day
- Abandoned cart emails and product recommendations
- Integrations with 150+ tools including Shopify and Stripe
- Unlimited automation on the Standard plan
Brevo pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 300 emails/day; no credit card; some features restricted |
| Starter | $9/mo | From price, starting at 5,000 sends/month; Brevo logo shown unless $9/month add-on |
| Standard | $18/mo | From price; no Brevo logo; unlimited automation; up to 3 extra seats at $9/month |
| Professional | $499/mo | From price, 150,000+ sends/month; 10 users; SSO add-on $324/month |
| Enterprise | Custom | Custom quote; dedicated IP and SAML SSO included |
Brevo alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Brevo | $9/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers Brevo
How we checked
Every fact on this page comes from Brevo's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Brevo's pricing page before you buy.