ActiveCampaign: pricing, plans and alternatives
ActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. It syncs Shopify order and cart data for abandoned cart and post-purchase automations, and suits stores that also want sales pipeline tools.
Priced by contact count (bands from under 500 to 250,000+); prices shown are for 1,000 contacts billed monthly per ActiveCampaign's Shopify listing. Annual billing is cheaper (the FAQ cites $15 as the starting price). Trial capped at 100 contacts and 100 sends.
Best for
Stores that want deep automation and a CRM in one tool, and are fine with a less Shopify-specific setup.
Watch out for
Price rises with contact count and your contact limit does not raise itself, product catalog and coupon blocks need Plus, and Shopify Plus integration needs Pro or higher.
What ActiveCampaign does
- Multi-step automations with abandoned cart and order-status triggers
- Shopify, WooCommerce and Square integrations on all plans
- Product catalog blocks and coupons in emails (Plus and above)
- Built-in CRM, site tracking, forms and landing pages
- Predictive sending and conditional content (Pro and above)
ActiveCampaign pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $19/mo | $180/year; 1 seat; Shopify integration; 10x contacts in email sends |
| Plus | $59/mo | $588/year; landing pages, product catalog, coupons block |
| Pro | $89/mo | $948/year; 3 seats; predictive sending; Shopify Plus integration; attribution |
| Enterprise | $159/mo | $1,740/year; 5 seats; SSO, custom objects, dedicated account team |
ActiveCampaign alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| ActiveCampaign | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers ActiveCampaign
How we checked
Every fact on this page comes from ActiveCampaign's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on ActiveCampaign's pricing page before you buy.