Mailchimp: pricing, plans and alternatives
Mailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Its Shopify app syncs store customers and events so you can send abandoned cart, welcome and back-in-stock emails.
Priced by contact tier (Essentials and Standard base prices cover 500 contacts; Premium starts at 10,000). Monthly send limit is 10x/12x/15x contacts by plan. Overages billed automatically on paid plans. Starting prices taken from Mailchimp's own Shopify listing ('from'); the pricing page also shows a 15%-off first-year offer for 10,000+ contacts.
Best for
Small stores that want a familiar email tool with a free starter tier and a direct Shopify integration.
Watch out for
Price rises with your contact count, Essentials allows only 4-step automation flows, and going over your contact or send limit adds overage charges automatically.
What Mailchimp does
- Automated welcome, abandoned cart and back-in-stock emails for Shopify stores
- Segments built from Shopify customer events
- Automated single-use discount codes and pop-up sign-up forms
- SMS add-on on paid plans, with pre-built SMS abandoned cart automation
- Attributed revenue tracking inside Shopify
Mailchimp pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Up to 250 contacts, 500 sends/month (250/day); sending pauses if you exceed limits |
| Essentials | $13/mo | From price; up to 4 automation flow steps; SMS as add-on; max 50,000 contacts |
| Standard | $20/mo | From price; up to 200 automation flows with branching; predictive and advanced segmentation; max 100,000 contacts |
| Premium | $350/mo | From price; base covers 10,000 contacts; custom plan above 200,000 |
Mailchimp alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Mailchimp | $13/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers Mailchimp
How we checked
Every fact on this page comes from Mailchimp's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Mailchimp's pricing page before you buy.