Sendlane: pricing, plans and alternatives
Sendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. It covers automated flows, two-way SMS, segmentation and forms.
Priced by average monthly email send volume (seasonal peaks excluded), prorated when you change plans. SMS from $0.009 per credit plus $10/month activation. The website shows $100/month as the lowest slider point, while the Shopify listing starts paid plans at $600/month (500,000 sends) - figures conflict.
Best for
Higher-volume ecommerce brands that want email and SMS together and have large lists they do not want to pay per contact for.
Watch out for
It is expensive for small stores: no free plan, SMS is billed separately per credit plus a $10 monthly activation fee, and the Shopify listing's paid plans start at $600/month.
What Sendlane does
- Unified email, SMS and sign-up forms
- Automated abandoned cart, win-back, welcome and back-in-stock flows
- Two-way SMS replies and SMS order confirmations
- Segmentation, tagging and A/B testing
- Unlimited contact profiles (billing is by sends, not contacts)
Sendlane pricing
| Plan | Price | Notes |
|---|---|---|
| Lowest send tier (website) | $100/mo | Lowest point on the pricing page slider; send volume label on page appears incomplete |
| Professional (Shopify listing) | $600/mo | From 500,000 email sends; $6,540/year |
| Enterprise (Shopify listing) | $1550/mo | From 1,500,000 sends; dedicated CS rep and Slack channel; $16,740/year |
| Enterprise Plus (Shopify listing) | Custom | $48,540/year, from 7,000,000 sends |
Sendlane alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Sendlane | $100/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo |
Where Scout covers Sendlane
How we checked
Every fact on this page comes from Sendlane's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Sendlane's pricing page before you buy.