Privy: pricing, plans and alternatives
Privy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. You can buy pop-ups alone or add email and SMS, with pricing based on mailable contacts.
Displays-only plan from $24/month (up to 10,000 pageviews, tiered by pageviews). Email + SMS from $30/month for up to 1,500 mailable contacts, then roughly $15 per extra 1,000 contacts up to 25,000. Extra SMS credits sold as a monthly add-on.
Best for
Small Shopify stores that mainly want list-growth pop-ups, with simple email and SMS added on.
Watch out for
There is no free plan, Privy bills on the highest contact count reached in each cycle, and Displays and flows switch off when the trial ends unless you upgrade.
What Privy does
- Pop-ups including spin-to-win, exit-intent, quizzes and cart savers
- Email and SMS campaigns with pre-built cart recovery and welcome flows
- Unlimited email sends, billed on mailable contacts only
- 250 SMS credits per month included on the Email + SMS plan
- Syncs customers, products and orders from Shopify for segmentation
Privy pricing
| Plan | Price | Notes |
|---|---|---|
| Displays | $24/mo | Pop-ups and forms only; up to 10,000 pageviews; no email or SMS |
| Email + SMS | $30/mo | Up to 1,500 mailable contacts; unlimited sends; 250 SMS credits/month |
Privy alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Privy | $24/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| DripDripEmail and SMSDrip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. Paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers Privy
How we checked
Every fact on this page comes from Privy's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Privy's pricing page before you buy.