Drip: pricing, plans and alternatives
Drip is an email marketing and automation tool built for ecommerce stores, with native Shopify, WooCommerce and BigCommerce integrations. It offers a visual workflow builder, dynamic segments and onsite pop-ups, with reporting tied to revenue.
Starts at $39/month; price rises with the number of active contacts and monthly email volume. No credit card needed for the trial.
Best for
Shopify or WooCommerce stores that want ecommerce-focused email automation without SMS-heavy features.
Watch out for
There is no free plan, price scales with active contacts and send volume, and live chat support requires the $99/month plan or higher.
What Drip does
- Visual workflow builder with pre-built abandoned cart, welcome, post-purchase and win-back flows
- Dynamic segments based on behavior and purchase history
- Behavior-triggered onsite pop-ups and embedded forms
- Drag-and-drop email builder with reusable content blocks
- Drip MCP connection for AI assistants at no extra cost
Drip pricing
| Plan | Price | Notes |
|---|---|---|
| Starting plan | $39/mo | Entry price; scales with active contacts and sends; email support |
| $99/month tier | $99/mo | Level at which live chat support is included |
Drip alternatives
Other email and sms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Drip | $39/mo | ||
| ActiveCampaignActiveCampaignEmail and SMSActiveCampaign is a marketing automation platform with email, SMS, WhatsApp, landing pages and a built-in CRM. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| AttentiveAttentiveEmail and SMSAttentive is an SMS and email marketing platform for ecommerce brands, with signup units, segmentation, lifecycle messaging and AI-driven send time and personalization. 30-day trial.Click for Scout's full analysis | Custom | ||
| BrevoBrevoEmail and SMSBrevo is a multichannel marketing platform covering email, SMS, WhatsApp, push and live chat, priced mainly by how many emails you send rather than how many contacts you store. Free plan, paid from $9/mo.Click for Scout's full analysis | $9/mo | ||
| KitKitEmail and SMSKit, formerly ConvertKit, is an email marketing platform aimed at creators, with landing pages, forms, automations and built-in selling of digital products and paid newsletters. Free plan, paid from $39/mo, 14-day trial.Click for Scout's full analysis | $39/mo | ||
| KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| MailchimpMailchimpEmail and SMSMailchimp, owned by Intuit, is an email and SMS marketing platform for small businesses, with sign-up forms, landing pages, automations and reporting. Free plan, paid from $13/mo, 14-day trial.Click for Scout's full analysis | $13/mo | ||
| OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis | $16/mo | ||
| PostscriptPostscriptEmail and SMSPostscript is an SMS marketing platform for Shopify stores, with campaigns, automated text flows, list-growth tools and an AI shopping assistant. Paid from $49/mo, 30-day trial.Click for Scout's full analysis | $49/mo | ||
| PrivyPrivyEmail and SMSPrivy is a pop-up, email and SMS marketing tool for small ecommerce stores on Shopify, BigCommerce, Wix, WooCommerce and others. Paid from $24/mo, 15-day trial.Click for Scout's full analysis | $24/mo | ||
| SendlaneSendlaneEmail and SMSSendlane is an email and SMS marketing platform for ecommerce brands, priced by monthly email send volume with unlimited contact profiles. Paid from $100/mo, 60-day trial.Click for Scout's full analysis | $100/mo |
Where Scout covers Drip
How we checked
Every fact on this page comes from Drip's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Drip's pricing page before you buy.