Best CRM for Ecommerce Stores (and When You Don't Need One)

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis is the best CRM for most ecommerce stores: it has a free plan, and HubSpot's own Shopify data sync brings customers, orders, products and abandoned checkouts into the CRM. Pick PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis if you run a wholesale or B2B sales pipeline, and FreshsalesFreshsalesCRM and salesFreshsales is Freshworks' sales CRM for managing contacts, deals and sales sequences. Paid from $9/mo, 21-day trial.Click for Scout's full analysis if you want the lowest per-seat price, especially alongside Freshdesk. If you only sell direct to consumers, your email platform's customer data may be all the CRM you need.

Quick comparison

Prices from each official pricing page in November 2026. None of these is listed as a Shopify App Store app in our data, so there are no App Store ratings to compare.

Do you need a CRM at all?

Most Shopify stores selling to consumers do not need a sales CRM. Your customers buy at checkout; nobody is working deals. What you need is customer data you can act on: who bought what, who abandoned a cart, who hasn't ordered in 90 days. Email platforms already do this.

KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis pulls in store data from Shopify and 350+ other apps to build segments, flows and campaigns by behavior and purchase history. OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis offers unlimited segmentation on every plan, with pre-built welcome, abandoned cart and post-purchase workflows. If those are the things you want to do with customer data, start there. Our email marketing roundup and Klaviyo vs Omnisend comparison cover them in depth.

A CRM earns its place when:

• You sell wholesale or B2B and someone follows up with buyers over weeks, with quotes and stages.
• You want sales, marketing and support tickets on one contact record, not spread across apps.
• You have sales reps or account managers who need tasks, pipelines and forecasts.

If none of these apply, skip the CRM for now.

HubSpot

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis is the top pick because it is the only one of the three whose own help center documents a Shopify sync, and you can start free.

Pricing.

• Free CRM: 2 users, 1,000 total contacts, 10 custom properties, HubSpot branding on emails, forms, live chat and meeting links, community support only, and limited automation.
• Starter Customer Platform: $20 per seat per month at the list price. A limited-time offer for new customers shows $10 per seat billed monthly or $7 per seat billed annually. It includes 500 HubSpot Credits a month for AI features, email automation, forms and landing pages, a website builder, deal pipeline automation, HubSpot Payments, ticketing and 24/7 email and chat support.
• Professional and Enterprise: prices are not shown on the Starter page, and both require onboarding.

HubSpot warns that the bill can rise with added seats, add-ons, your marketing contact tier and credit overages.

Shopify sync. HubSpot's knowledge base describes the Shopify data sync, available on all HubSpot products and plans:

• Contacts and Shopify customers: two-way
• Products: two-way
• Orders: one-way, Shopify to HubSpot
• Abandoned checkouts: one-way, into HubSpot carts
• Companies: two-way, but only for Shopify Plus stores

Changes sync within 10 minutes after the first sync. Limits worth knowing: Shopify product variants can't sync to HubSpot, Shopify metafields aren't supported, deleting a record on one side doesn't delete it on the other, and custom field mappings need at least Data Hub Starter.

Watch out: each Starter seat is billed separately, and the free CRM's 1,000-contact cap is low for a store with a real customer list.

Skip it if: you sell only direct to consumers and already use KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis or OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis. You would be paying twice for customer data.

Pipedrive

PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis is a pipeline-first sales CRM. It suits stores with a wholesale arm, retail buyer accounts or custom B2B orders.

Pricing (per seat, per month, billed annually; monthly-billing prices are not shown):

• Lite: $14. Lead, calendar and pipeline management, AI report creation, 500+ integrations.
• Growth: $39. Adds full email sync with tracking, automations and nurturing sequences, meeting scheduler, forecast reports and live chat support.
• Premium: $59. Adds lead routing, scoring, data enrichment, contracts and e-signatures.
• Ultimate: $79. Adds security rules, phone and email enrichment and a sandbox.

There is a 14-day trial on all plans with no card required. Prices exclude VAT.

Shopify. Pipedrive's pricing page does not mention Shopify. Its Marketplace has a Shopify app built by Make, a third party, which says it syncs Pipedrive and Shopify data based on your settings. Pipedrive's own pages do not describe what it syncs or what it costs.

Watch out: email sync and automations start on Growth, not Lite, so most teams will pay $39 a seat. With no free plan and annual-only published prices, you commit for a year at the listed rate.

Skip it if: you mostly need customer data for marketing. A sales pipeline adds little to a direct-to-consumer store.

For a full head-to-head, see HubSpot vs Pipedrive.

Freshsales

FreshsalesFreshsalesCRM and salesFreshsales is Freshworks' sales CRM for managing contacts, deals and sales sequences. Paid from $9/mo, 21-day trial.Click for Scout's full analysis is Freshworks' sales CRM and the cheapest per seat of the three.

Pricing (per user, per month, billed annually; the page says annual saves 20% but does not show monthly prices):

• Growth: $9. Kanban view, contact lifecycle stages, chat, email and phone, email templates, basic workflows.
• Pro: $39. Adds contact scoring, deal insights, territory management and sales sequences.
• Enterprise: $59. Adds forecasting insights, field-level permissions, custom modules, sandbox and audit logs.

Add-ons are branded documents at $19 per user per month and the Freddy AI Agent at $49 per 100 sessions. There is a 21-day trial, and the account is suspended if you don't choose a plan afterward. The pricing page's description mentions a free plan, but the plan cards list none.

Shopify. Freshworks' Shopify partner page says Freshsales lets you view a customer's order details, such as shipping and billing, and manage and track store orders. It does not explain how the data moves or which plan you need. The same page describes a deeper Freshdesk Shopify integration, which is a reason to pick Freshsales if you already run Freshdesk for support.

Skip it if: you want a documented, two-way Shopify sync. HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis explains its sync in far more detail.

What it costs for a small team

Using only published prices:

Two people (owner plus one wholesale rep):

• HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis Free: $0, if 1,000 contacts is enough. Starter: $40/month at list price; $20/month or $14/month under the current new-customer offer (monthly or annual).
• FreshsalesFreshsalesCRM and salesFreshsales is Freshworks' sales CRM for managing contacts, deals and sales sequences. Paid from $9/mo, 21-day trial.Click for Scout's full analysis Growth: $18/month, billed annually ($216/year).
• PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis Growth: $78/month, billed annually ($936/year).

Five people:

• HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis Starter: $100/month at list price.
• FreshsalesFreshsalesCRM and salesFreshsales is Freshworks' sales CRM for managing contacts, deals and sales sequences. Paid from $9/mo, 21-day trial.Click for Scout's full analysis Pro: $195/month, billed annually.
• PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis Growth: $195/month, billed annually.

Which one should you choose?

• Choose nothing yet if you sell direct to consumers. Use KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis or OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis segmentation instead.
• Choose HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis if you want a CRM that syncs Shopify customers, orders and abandoned checkouts, starting free.
• Choose PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis if you run a wholesale or B2B pipeline and want a deal-stage view your reps will use.
• Choose FreshsalesFreshsalesCRM and salesFreshsales is Freshworks' sales CRM for managing contacts, deals and sales sequences. Paid from $9/mo, 21-day trial.Click for Scout's full analysis if you want the lowest per-seat price or already use Freshdesk.

Common questions

What is the best free CRM for a Shopify store? HubSpot's free CRM covers 2 users and 1,000 contacts, and HubSpot's Shopify data sync is available on all plans. Pipedrive has no free plan, and Freshsales' plan list shows no free tier.

Can Klaviyo or Omnisend replace a CRM? For a direct-to-consumer store, often yes. Both segment customers by behavior and purchase history and run automated flows. They are not built for sales pipelines, deal stages or sales reps.

Do Pipedrive and Freshsales publish monthly prices? No. Both pricing pages show only annual-billing prices per seat. HubSpot shows both monthly and annual Starter prices.

Does HubSpot sync Shopify orders? Yes, one way, from Shopify into HubSpot, according to HubSpot's knowledge base. Contacts and products sync both ways; product variants do not sync.

How we put this together

We did not test these tools hands-on. Prices and features come from HubSpot's Starter pricing page and its Shopify data sync help article, Pipedrive's pricing page and its Marketplace listing for the Shopify app, Freshworks' CRM pricing page and its Shopify partner page, plus our verified fact sheets for Klaviyo and Omnisend, all read in November 2026. Promotional prices change, so confirm before you buy.