HubSpot vs Pipedrive: Which CRM Fits an Online Store?

Choose HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis if you run a Shopify store and want customers, orders and abandoned checkouts in a CRM, with email marketing and support tickets on the same records, starting from a free plan. Choose PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis if your CRM is mainly for wholesale or B2B selling, where reps move deals through stages and you want the pipeline front and center.

Not sure you need a CRM at all? Our CRM for ecommerce roundup explains when your email platform's customer data is enough.

Quick comparison

Prices from each official pricing page in November 2026.

Pricing

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis has two published tiers you can buy without a sales call:

• Free CRM: $0 for 2 users and 1,000 contacts. Branding stays on emails, forms, chat and meeting links. Support is community and knowledge base only, and automation is limited to 1 automated action per email and 1 automated email per form.
• Starter Customer Platform: list price $20 per seat per month. A limited-time new-customer offer ("up to 65% off") shows $10 per seat billed monthly with no annual commitment, or $7 per seat billed annually. Starter includes 500 HubSpot Credits a month; you can buy more or enable overages.

Professional and Enterprise prices are not on the Starter page, and both require onboarding. HubSpot says your bill can grow with seats, add-ons, your marketing contact tier and usage beyond limits, and that payment processing may carry separate fees.

PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis publishes only annual-billing prices, per seat per month, excluding VAT:

• Lite: $14
• Growth: $39
• Premium: $59
• Ultimate: $79

The page advertises savings of up to 42% with annual billing but does not show the monthly-billing prices. There is no free plan, so after the 14-day trial you are paying.

Bottom line on price: HubSpot is cheaper to start (free) and at list price its Starter seat ($20) costs about half of Pipedrive Growth ($39), which is the first Pipedrive plan with email sync and automations. Pipedrive's $14 Lite seat is cheaper than HubSpot's $20 list price, but it lacks email sync.

Shopify connection

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis. HubSpot's knowledge base documents a Shopify data sync on all products and plans. Customers and contacts sync both ways, as do products. Orders and abandoned checkouts sync one way into HubSpot. Company sync works only for Shopify Plus stores. Changes sync within 10 minutes after the first sync.

Limits HubSpot lists: Shopify product variants can't sync, metafields aren't supported, deletes don't carry across, orders without an email-linked customer sync without a contact, and custom field mappings need at least Data Hub Starter.

PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis. Pipedrive's pricing page does not mention Shopify. The Pipedrive Marketplace lists a Shopify app built by Make, a third party, that says it syncs data between the two based on your preferences. Pipedrive's pages don't spell out which records sync or what it costs, so treat it as a connector you will need to configure and evaluate yourself.

For a store, this is the biggest difference. HubSpot is designed to see your Shopify customers and their orders; Pipedrive is designed to see your deals.

What each is built for

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis puts marketing, sales and service on one contact database. Starter includes forms, landing pages and email automation with your own sending domain, a drag-and-drop website builder, deal pipelines, AI meeting prep, HubSpot Payments, conversational bots and ticketing. For a store, that means a customer's orders, support tickets and email engagement can sit on one record. Its marketplace lists 2,000+ apps and connectors.

Watch out with HubSpot: if you already use KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis or OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis for store email, HubSpot's email tools overlap with them. You may end up paying for two marketing systems.

PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis is built around the deal pipeline. Every plan has visual pipeline, lead and calendar management. Growth adds full email sync with tracking, automations and nurturing sequences, a meeting scheduler and forecast reports. Premium adds lead routing, custom scoring, company data enrichment and contracts with e-signatures. It lists 500+ integrations.

Watch out with Pipedrive: Lite at $14 has no email sync or automations, so the realistic entry price is Growth at $39 a seat, billed annually.

Support and onboarding

HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis Free gets community and knowledge base support only. Starter adds email and live chat support, available 24/7, and removes HubSpot branding. Professional and Enterprise come with required onboarding, which HubSpot lists but does not price on the Starter page.

PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis lists personalized onboarding on Lite and every plan above it. Growth adds live chat support, and Ultimate adds extended phone support. Its pricing page does not describe a community-only tier because there is no free plan.

If you expect to need help setting up pipelines and automations, Pipedrive's onboarding on its entry plan is a plus. If you want round-the-clock chat support at the lowest price, HubSpot Starter covers it.

What it costs at two team sizes

Owner plus one wholesale rep (2 seats):

• HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis Free: $0. Starter: $40/month at list price, or $20/month (monthly) or $14/month (annual) under the current offer.
• PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis Growth: $78/month, billed annually ($936/year). Lite: $28/month, billed annually.

Five-person sales team:

• HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis Starter: $100/month at list price.
• PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis Growth: $195/month; Premium: $295/month. Both billed annually.

Past five people, compare HubSpot Professional too, but its price is not published on the Starter page, so get a quote.

Which one should you choose?

• Choose HubSpotHubSpotCRM and salesHubSpot is a CRM with connected marketing, sales and customer service tools on one contact database. Free plan, paid from $20/mo.Click for Scout's full analysis if you want Shopify customers, orders and abandoned checkouts in your CRM, want to start free, or want support tickets and marketing on the same contact record.
• Choose PipedrivePipedriveCRM and salesPipedrive is a sales CRM built around a visual deal pipeline. Paid from $14/mo, 14-day trial.Click for Scout's full analysis if you sell wholesale or B2B, your reps live in a deal pipeline, and you need lead routing, scoring or e-signatures more than a store data sync.
• Choose neither if you sell only to consumers through checkout. Your email platform's segments cover most of what a store needs; see Klaviyo vs Omnisend.

Common questions

Is HubSpot or Pipedrive cheaper? HubSpot is cheaper to start because it has a free plan, and its $20 list price for a Starter seat is lower than Pipedrive Growth at $39. Pipedrive Lite is $14 per seat but lacks email sync and automations.

Does Pipedrive have a free plan? No. Pipedrive offers a 14-day trial on all plans with no card required, then paid plans billed annually per seat.

Does Pipedrive integrate with Shopify? The Pipedrive Marketplace lists a Shopify app built by Make, a third party. Pipedrive's own pricing page does not mention Shopify, and the listing doesn't detail what syncs.

Can HubSpot's free plan sync Shopify? Yes. HubSpot's knowledge base says the Shopify data sync is available on all products and plans, though custom field mappings need Data Hub Starter or higher.

How we put this together

We did not test either CRM hands-on. Prices and features come from HubSpot's Starter pricing page and its Shopify data sync help article, and from Pipedrive's pricing page and its Marketplace listing for the Shopify app, all read in November 2026. HubSpot's new-customer offer is time-limited, so confirm current prices before buying.