Best Landing Page Builders for Ecommerce in 2026

If you sell on Shopify, the best landing page builder is usually one that builds pages inside your store: GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis gives you unlimited published pages for $29/month, and PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis adds A/B testing in the same app at $99/month. If you want standalone pages for ad campaigns, separate from your store theme, LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis is the cheapest way in at $29/month with unlimited traffic, and UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis is the stronger choice once testing is the point.

Quick comparison

*As listed on the Shopify App Store in November 2026.

On-store or standalone: decide this first

A Shopify page builder such as GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis or PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis builds pages that live in your store, use your theme and products, and sit inside your normal checkout flow. That covers most ecommerce needs: product launches, campaign landing pages, collection pages and redesigned product pages.

A standalone builder such as UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis, LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis or InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis hosts pages on a separate domain or subdomain. These tools are built for ad traffic, lead capture and testing. Their pricing pages do not describe a direct Shopify cart connection, so treat them as a front door that sends shoppers to your store, not a replacement for your product pages.

WebflowWebflowWebsite buildersWebflow is a visual website builder and CMS that gives designers close control over layout and code without writing it by hand. Free plan, paid from $15/mo.Click for Scout's full analysis is a different thing again: a full visual website builder and CMS. It fits a brand that wants a custom content site, not a Shopify store owner who needs campaign pages.

Our pick by store type

• Shopify store that needs many campaign pages on a budget: GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis Build, $29/month, unlimited published pages.
• Shopify store that wants to test pages without a second tool: PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis Accelerate, $99/month, unlimited pages plus A/B testing.
• Ad-driven store wanting a few standalone pages cheaply: LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis Pro, $29/month, 25 pages and unlimited traffic.
• Store running steady ad traffic and testing variants: UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis Experiment, $149/month, or Optimize at $249/month for AI traffic routing.
• Store with large ad budgets and keyword-matched pages: InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis Optimize, $199/month, for dynamic text replacement and server-side A/B testing.

GemPages: best value for Shopify stores

GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis is a drag-and-drop builder for home, product, collection, blog and landing pages.

Pricing: Free (1 published page), Build $29/month (unlimited publish slots for all page types, 400+ prebuilt CRO sections, 20 theme sections), Optimize $59/month (all design elements, 100 theme sections, scheduled publishing), Enterprise $199/month (unlimited theme sections, priority video call support). GemPages says it no longer offers yearly plans to new customers.

Watch out: full-page A/B testing is a separate product, GemX, which is not priced on the main plans. There is no time-limited trial.

PageFly: best for testing inside Shopify

PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis prices by published pages or sections.

Pricing: Free (1 page or section, 10 AI credits/month), Builder $24/month (from 5 published slots, 80 AI credits; extra slots $5 per 5), Accelerate $99/month or $990/year (unlimited pages, 400 AI credits, A/B testing), Enterprise $299/month (1,600 AI credits for one store).

Watch out: Builder's 5 slots fill quickly, and unlimited pages start at $99/month. For a direct comparison, see PageFly vs GemPages and our Shopify page builder roundup.

Leadpages: cheapest standalone builder

LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis is a no-code landing page and simple website builder with lead capture, an AI page builder and integrations.

Pricing (monthly, from its pricing page):

• Pro: $29/month. 25 pages, 1 site, unlimited traffic, 12,000 AI credits, 90-day analytics
• Business: $49/month. 50 pages, 2 sites, lead CSV export, 12-month analytics
• Grow: $99/month. Unlimited pages, 4 sites, A/B testing with up to 6 variants per page
• Optimize: $199/month. 6 sites, multivariate testing, Smart Traffic, heatmaps, 3 team seats
• Enterprise: custom

The pricing page did not list annual prices. There is a 7-day trial that needs a card and converts to paid on day 7 unless you cancel. No free plan.

Watch out: A/B testing starts on Grow, and Pro has only one team seat and no lead export.

Unbounce: best for standalone ad testing

UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis is built for paid traffic: an AI-assisted builder, A/B testing and Smart Traffic, which routes each visitor to the variant most likely to convert for them.

Pricing (monthly, or per month billed annually):

• Starter: $29 ($22). 5 pages, up to 500 visitors, 1 user, 1 domain
• Build: $99 ($74). Unlimited pages, up to 20,000 visitors
• Experiment: $149 ($112). Up to 30,000 visitors, 3 users, 2 domains, unlimited A/B testing
• Optimize: $249 ($187). Up to 50,000 visitors, 5 users, 3 domains, AI traffic routing
• Concierge: custom, from 100,000 visitors. Agency: from $349

All plans include unlimited conversions. The 14-day trial needs no credit card but is limited to one user and no custom domains.

Watch out: plans are capped by visitors. Go over and your pages keep running, but Unbounce charges a one-time overage fee. For the full head-to-head, read Unbounce vs Leadpages.

Instapage: for big ad budgets

InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis targets marketers matching pages to specific ads.

Pricing: Create $99/month ($79 billed annually) for 15,000 unique visitors; Optimize $199/month ($159 annually) for 30,000 or 50,000 visitors, with server-side A/B testing and dynamic text replacement; Convert is custom and adds heatmaps and ad-to-page personalization. The 14-day trial needs a card and is capped at 2,500 visitors.

Watch out: at $99/month with no A/B testing on the entry plan, it is the most expensive way to start here.

Webflow: a site builder, not a store add-on

WebflowWebflowWebsite buildersWebflow is a visual website builder and CMS that gives designers close control over layout and code without writing it by hand. Free plan, paid from $15/mo.Click for Scout's full analysis gives designers close control over layout with a CMS. Site plans: Starter free (2 pages, webflow.io domain), Basic $15/month billed yearly (300 pages, no CMS), Premium $25/month billed yearly (20,000 CMS items). It also lists its own ecommerce plans from $29/month billed yearly, with a 2% transaction fee on the Standard plan. Workspace seats are a separate subscription.

Watch out: the pricing page shows only annual-billing prices. If you already run a Shopify store, Webflow means running a second site.

What it costs at two traffic levels

Published prices only.

3 campaign pages, about 400 visitors a month, no testing:

• PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis Builder: $24/month
• GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis Build: $29/month
• LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis Pro: $29/month
• UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis Starter: $29/month ($22 annual), just under its 500-visitor cap

10 pages, about 15,000 visitors a month, with A/B testing:

• PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis Accelerate: $99/month
• LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis Grow: $99/month (unlimited traffic)
• UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis Experiment: $149/month ($112 annual)
• InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis Optimize: $199/month ($159 annual)
• GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis Build at $29/month plus GemX for testing, which is not priced on GemPages' plan list

Which one should you choose?

• GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis if you are on Shopify and want unlimited pages for the lowest price.
• PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis if you are on Shopify and want testing built into the page builder.
• LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis if you want standalone ad pages and do not want visitor caps.
• UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis if testing is central, you want a no-card trial, or you want AI traffic routing.
• InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis if you have real ad budgets and need keyword-matched pages.
• WebflowWebflowWebsite buildersWebflow is a visual website builder and CMS that gives designers close control over layout and code without writing it by hand. Free plan, paid from $15/mo.Click for Scout's full analysis if you are building a custom content site, not adding pages to a store.

Common questions

Do I need a separate landing page builder if I use Shopify? Usually not. Shopify page builders like GemPages and PageFly create landing pages inside your store. Standalone tools make sense mainly for ad testing or lead capture outside your store.

Which landing page builder has a free plan? GemPages and PageFly each let you publish one page for free, and Webflow's free Starter site plan allows 2 pages on a webflow.io domain. Unbounce, Leadpages and Instapage offer trials only.

Which is cheapest for A/B testing? From published prices, PageFly Accelerate and Leadpages Grow both include A/B testing at $99/month. Unbounce starts testing on Experiment at $149/month and Instapage on Optimize at $199/month.

Does Unbounce charge if I go over my visitor limit? Yes. Unbounce says your pages keep running, but you pay a one-time overage fee based on extra usage, or you can upgrade.

How we put this together

We did not test these builders hands-on. Facts and prices come from each company's own pages, read in November 2026: the pricing pages of Unbounce, Leadpages, Instapage and Webflow, and the Shopify App Store listings for GemPages and PageFly, along with our tracked fact sheets for each tool. Prices change, and several plans scale with traffic, so confirm the numbers for your traffic before you buy.