Unbounce: pricing, plans and alternatives
Unbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. It also has an AI-assisted builder. It suits stores running paid ads that want dedicated, testable landing pages separate from their storefront theme.
Monthly prices; about 25% less billed yearly. Plans capped by visitors; one-time overage fees.
Best for
Stores running paid ads that want to test dedicated landing pages.
Watch out for
Plans are capped by landing pages, visitors and conversions, so costs rise as traffic grows; prices were not visible in the official pages read.
What Unbounce does
- AI-assisted drag-and-drop landing page builder
- A/B testing without a developer
- Smart Traffic AI visitor routing
- Conversion-focused templates
- Integrations and an MCP connector for AI assistants
Unbounce pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $29/mo | 5 pages, 500 visitors |
| Build | $99/mo | 20k visitors |
| Experiment | $149/mo | 30k visitors, A/B testing, 3 users |
| Optimize | $249/mo | 50k visitors, AI traffic routing, 5 users |
| Concierge | Custom | Custom |
Unbounce alternatives
Other page builders tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Unbounce | $29/mo | ||
| EComposerEComposerPage buildersEComposer is a drag-and-drop page builder for Shopify that covers landing, home, product, collection and blog pages. Free plan, paid from $25/mo, 7-day trial.Click for Scout's full analysis | $25/mo | ||
| GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis | $29/mo | ||
| PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis | $24/mo | ||
| ReploReploPage buildersReplo is a visual page builder for Shopify stores that makes landing, product, home and blog pages plus custom theme sections. Free plan, paid from $119/mo.Click for Scout's full analysis | $119/mo | ||
| ShogunShogunPage buildersShogun is a Shopify page builder aimed at larger brands, with reusable content sections, scheduling and content syncing between stores. Free plan, paid from $39/mo, 10-day trial.Click for Scout's full analysis | $39/mo | ||
| Zipify PagesZipify PagesPage buildersZipify Pages is a Shopify page builder from Zipify Apps for landing, product, home, collection and blog pages. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis | $29/mo | ||
| InstapageInstapagePage buildersInstapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. Paid from $99/mo, 14-day trial.Click for Scout's full analysis | $99/mo |
Where Scout covers Unbounce
- Best Landing Page Builders for Ecommerce in 2026
- Unbounce vs Leadpages: Which Landing Page Builder Is Better for Online Stores?
How we checked
Every fact on this page comes from Unbounce's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Unbounce's pricing page before you buy.