PageFly vs GemPages: Which Shopify Page Builder Should You Pick?

Pick GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis if you need lots of published landing pages on a small budget: its $29/month Build plan has unlimited publishing. Pick PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis if you want to build, A/B test and see heatmaps for pages in one app, and you are fine paying $99/month for unlimited pages with those tools.

This post is the head-to-head. For a wider look that includes Shogun, see our best Shopify page builders guide.

Quick comparison

*As listed on the Shopify App Store in November 2026.

The core difference

Both are drag-and-drop page builders that run inside Shopify and both have been on the App Store since 2017. They charge for different things.

PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis charges by how many pages or sections you publish. Its cheap plan is small, and unlimited publishing arrives at the same tier as A/B testing and heatmaps. You are paying for a build-and-test tool.

GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis gives unlimited publishing on its cheapest paid plan and charges more for extra theme sections, design elements, scheduling and support. You are paying for a build tool with funnels attached; page testing is a separate product.

PageFly

Plans on the Shopify App Store listing (November 2026):

• Free: 1 published slot (one page or one section), 10 AI credits per month, 320+ templates, 24/7 live chat.
• Builder, $24/month: from 5 published pages or sections, from 80 AI credits, dashboard analytics and AI Translator. Extra slots cost $5 per 5, billed monthly.
• Accelerate, $99/month or $990/year: unlimited published pages and sections, 400 AI credits, A/B testing, sales funnel, AI Page Checkup, heatmaps, an AEO optimizer, and cart drawer and Markets (beta).
• Enterprise, $299/month: 1,600 AI credits for one store, priority support and a page health monitor.

Recent plan change. PageFly has dropped its Optimize tier, which used to offer A/B testing from $39/month. The current plans are Free, Builder, Accelerate and Enterprise, so A/B testing now starts at $99/month. There is no free trial; the free plan is the way to try it.

What stands out: FlyMate AI drafts pages from a prompt, AI Page Checkup scores a page and shows what to fix, and the listing says PageFly works in Claude, ChatGPT and Sidekick via MCP. A/B testing, click heatmaps and funnel drop-off analysis sit in the same app as the builder.

Skip it if: you need 20+ published pages and have no use for testing. You would pay for features you will not use.

GemPages

Plans on the Shopify App Store listing (November 2026), billed every 30 days:

• Free: 1 published page, the drag-and-drop builder, GemPages MCP access, sales funnel and post-purchase upsell, 24/7 live chat.
• Build, $29/month: unlimited published pages for all page types, 20 theme sections, 400+ prebuilt CRO sections, animation and interaction, 50 version-history records per page.
• Optimize, $59/month: all design elements, 100 theme sections, scheduled publishing, headless page, 100 version-history records per page, unlimited post-purchase upsell volume.
• Enterprise, $199/month: unlimited theme sections, unlimited post-purchase upsell volume, priority video call support.

GemPages' pricing page says it no longer offers yearly plans to new customers and does not offer a time-limited trial; the free plan is the way to try it.

What stands out: unlimited publishing at $29, sales funnels with pre-sell advertorials, post-purchase upsells and downsells, A/B offer testing for funnel offers, and built-in conversion elements such as countdowns, stock counters, quantity breaks and bundles. The listing names 160+ app integrations, including Klaviyo, Judge.me and Omnisend.

Skip it if: you want to A/B test whole pages and see heatmaps without adding another product. GemPages sells full page A/B testing separately as GemX, which is not priced on its main plans.

Where each one falls short

Both apps have real limits worth knowing before you commit.

PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis:

• The jump from Builder to Accelerate is steep. Builder covers a few pages from $24/month, but A/B testing, heatmaps and unlimited pages all start at $99/month, with nothing in between now that Optimize is gone.
• AI features run on monthly AI credits (10 on Free, from 80 on Builder, 400 on Accelerate), so heavy use of FlyMate AI is capped by plan.
• Cart drawer and Markets are still labeled beta on the listing.

GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis:

• No page-level A/B testing or heatmaps on the main plans. You need GemX or another analytics tool to see how a page performs.
• Theme sections are capped on Build (20) and Optimize (100); only Enterprise is unlimited.
• Post-purchase upsell volume is only unlimited from Optimize ($59/month) up.
• New customers cannot buy a yearly plan, so there is no annual discount.

What it costs at two store sizes

Published prices only, monthly billing.

10 published landing pages, no testing needed:

• PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis Builder: $24 for 5 slots + $5 for 5 more = $29/month.
• GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis Build: $29/month, with room for unlimited more pages.

Same price today. GemPages is cheaper as soon as you add page 11.

30 published pages and you want A/B testing:

• PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis Accelerate: $99/month for unlimited pages, testing and heatmaps. Builder does not include A/B testing, so Accelerate is the plan for this case.
• GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis Build: $29/month for the pages. Page testing means adding GemX, which GemPages does not price on its plan page, so the total is unknown.

Which one should you choose?

• Choose GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis if you run many ad campaigns and want a landing page for each without counting slots.
• Choose GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis if post-purchase upsells matter to you; they are on every plan, including Free.
• Choose PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis if you want to test page versions and see heatmaps without a second tool.
• Choose PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis if you only need a handful of pages and want the lowest entry price ($24/month).
• Not sure? Both have free plans with one published page and no time limit. Build the same page in each and pay for the editor you find faster.

Common questions

Is PageFly or GemPages cheaper? For 5 pages, PageFly Builder is cheaper at $24/month. At 10 pages they both cost $29/month. Past 10 pages, GemPages Build stays at $29/month with unlimited publishing, while PageFly needs more slots or Accelerate at $99/month.

Which one has A/B testing? PageFly includes page A/B testing from its Accelerate plan ($99/month). GemPages includes A/B offer testing for funnels and sells full page A/B testing separately as GemX.

Do PageFly and GemPages have free trials? No. Neither offers a free trial. Both have a free plan with one published page and no time limit, which is the way to try them.

Can I use AI to build pages in either app? Yes. PageFly has FlyMate AI, metered by monthly AI credits. GemPages has AI Image to Layout (capped at 300 sections on Build, unlimited from Optimize) and MCP access on every plan.

How we put this together

We did not test either app hands-on. Facts and prices come from each app's Shopify App Store listing, read in November 2026, plus GemPages' pricing page and PageFly's official plan information as recorded in our verified fact sheets. Ratings and review counts are as listed on the Shopify App Store in November 2026. PageFly's plans have changed recently (its Optimize tier is gone), so check the plans inside each app before subscribing.