Instapage: pricing, plans and alternatives
Instapage is a landing page platform for ad-driven marketers, with a drag-and-drop builder, popups, AI content, server-side A/B testing and dynamic text matched to ads. It suits stores spending meaningfully on ads that want pages tailored to each campaign.
Monthly billing; about 20% less on annual ($79 and $159/mo). Plans capped by unique monthly visitors; trial limited to 2,500 visitors.
Best for
Stores with real ad budgets that want campaign-specific landing pages and testing.
Watch out for
It starts at $99/month with visitor caps (15,000 on Create), and A/B testing requires the $199 Optimize plan.
What Instapage does
- Drag-and-drop landing page and site builder
- Popups, sticky bars and forms
- Server-side A/B testing (Optimize plan)
- Dynamic text replacement to match ad keywords
- Ad-to-page personalization and heatmaps on Convert
Instapage pricing
| Plan | Price | Notes |
|---|---|---|
| Create | $99/mo | 15,000 visitors/mo |
| Optimize | $199/mo | 30,000 or 50,000 visitors/mo, A/B testing |
| Convert | Custom | Custom; personalization, heatmaps |
Instapage alternatives
Other page builders tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Instapage | $99/mo | ||
| EComposerEComposerPage buildersEComposer is a drag-and-drop page builder for Shopify that covers landing, home, product, collection and blog pages. Free plan, paid from $25/mo, 7-day trial.Click for Scout's full analysis | $25/mo | ||
| GemPagesGemPagesPage buildersGemPages is a drag-and-drop page builder for Shopify that creates landing, product, collection and other store pages. Free plan, paid from $29/mo.Click for Scout's full analysis | $29/mo | ||
| PageFlyPageFlyPage buildersPageFly is a Shopify page builder for landing, product and other store pages, with an AI assistant, A/B testing and heatmaps on higher plans. Free plan, paid from $24/mo.Click for Scout's full analysis | $24/mo | ||
| ReploReploPage buildersReplo is a visual page builder for Shopify stores that makes landing, product, home and blog pages plus custom theme sections. Free plan, paid from $119/mo.Click for Scout's full analysis | $119/mo | ||
| ShogunShogunPage buildersShogun is a Shopify page builder aimed at larger brands, with reusable content sections, scheduling and content syncing between stores. Free plan, paid from $39/mo, 10-day trial.Click for Scout's full analysis | $39/mo | ||
| Zipify PagesZipify PagesPage buildersZipify Pages is a Shopify page builder from Zipify Apps for landing, product, home, collection and blog pages. Paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| UnbounceUnbouncePage buildersUnbounce is a landing page builder with templates, A/B testing and Smart Traffic, which routes each visitor to the page variant most likely to convert for them. Paid from $29/mo, 14-day trial.Click for Scout's full analysis | $29/mo | ||
| LeadpagesLeadpagesPage buildersLeadpages is a no-code landing page and website builder with templates, popup forms (Leadboxes), A/B testing and checkout tools. Paid from $29/mo, 7-day trial.Click for Scout's full analysis | $29/mo |
Where Scout covers Instapage
How we checked
Every fact on this page comes from Instapage's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Instapage's pricing page before you buy.