Constant Contact vs Omnisend for Ecommerce: Which Should Your Store Use?

For an online store, OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis is the better choice: it was built for ecommerce, and its pre-built welcome, abandoned cart and post-purchase workflows are on every plan, including Free. Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis has a lower entry price ($8.40/month), but its ecommerce automation templates only come with the $56/month Premium plan. It suits local shops and small businesses that also sell tickets, take payments or post to social media.

Quick comparison

*As listed on the Shopify App Store in November 2026.

The core difference

OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis is an email, SMS and web push tool made for online stores. Its features are organized around store events: a signup, an abandoned cart, an order. Segmentation is unlimited on every plan, with an AI segment builder.

Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis is a general small-business email platform. Alongside email, it offers social posting, event hosting, product sales and payments. Shopify is among its listed integrations, but the store-specific automation templates sit on its top Premium plan.

If most of your revenue comes through an online store, that difference decides it.

Pricing side by side

OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis (from its help center pricing article):

• Free: $0. Campaigns reach up to 250 contacts, 500 emails a month.
• Standard: from $16/month for up to 500 contacts. Emails per cycle = contacts x 12. Unlimited web push.
• Pro: from $59/month for up to 2,500 contacts. Unlimited emails under a fair-use policy. SMS available as a paid add-on.
• First-time paid subscribers who prepay three months get 30% off: $11.20/month on Standard, $41.30/month on Pro.

Price rises automatically with billable contacts, which include subscribers and non-subscribers (not unsubscribers).

Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis (from its pricing page, shown as monthly):

• Lite: $8.40/month. 1 user, 1 automation template, sends up to 10x your contacts.
• Standard: $24.50/month. 3 users, 3 automation templates, AI campaign builder, automatic resend to non-openers, sends up to 12x your contacts.
• Premium: $56/month. Unlimited users and automation templates, custom automations, ecommerce templates, auto-sent welcome emails, 500 SMS a month, sends up to 24x your contacts.
• Teams: listed without a price or details.

These prices are for the lowest contact tier, and the page does not say how many contacts that tier covers. Prepaying 12 months saves up to 15%. The page says overage fees may apply but does not give amounts. You can cancel within 30 days of signing up for a full refund. No free trial was mentioned.

Automation for an online store

This is where the two tools part ways.

OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis lists email, SMS and push automation, pre-built ecommerce workflows, custom workflows and A/B split testing on all three plans. Welcome, abandoned cart and post-purchase flows are available from day one. Pro adds an AI product recommender, dynamic content and personalized send times. If you want to set one up, our guide to abandoned cart emails in Omnisend walks through it.

Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis Lite has 1 automation template and Standard has 3. Ecommerce templates, custom automations and unlimited automations start on Premium at $56/month. Its pricing page did not mention abandoned cart emails or product blocks, so confirm those exist for your setup before you choose it for a store.

SMS

OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis: for subscriptions started on or after May 4, 2026, SMS is only available as a paid add-on on Pro. US rates run from $0.009 per SMS at $10–$49.99 of monthly spend down to $0.007 at $10,000 or more. Free and Standard do not include SMS for new accounts.

Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis: Lite and Standard can add SMS from $10/month for 1–500 messages. Premium includes 500 messages a month.

For a small store sending a few hundred texts a month, Constant Contact's add-on is the simpler way to get SMS on a cheaper plan. If SMS is a main channel, see our best SMS marketing apps for Shopify.

Where Constant Contact wins

• Lower entry price. $8.40/month at its lowest contact tier, against Omnisend's $16.
• SMS without the top plan. An add-on from $10/month on Lite and Standard.
• More than email. Social posting, events, product sales and payments in one account.
• Live onboarding and phone support. Its pricing page lists live 1:1 onboarding and live phone and chat support.

Where Omnisend wins

• A real free plan. 250 contacts and 500 emails a month, with no card needed.
• Ecommerce automations on every plan. Constant Contact holds its ecommerce templates for Premium.
• Unlimited segmentation everywhere, plus an AI segment builder.
• Unlimited emails on Pro under fair use, instead of a send multiple.
• Built for online stores, with a 4.7 rating from 3,199 reviews as listed on the Shopify App Store in November 2026, plus 24/7 live chat and email support and free migration on all plans.

Watch out

• OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis: SMS needs Pro for new accounts, and price rises with billable contacts, including non-subscribers.
• Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis: the contact count behind each price isn't published on the pricing page, overage fees are possible with no amounts given, and ecommerce automation templates require Premium.

What it costs at two store sizes

Published prices only.

Small store, 500 contacts, wants welcome and abandoned cart emails:

• OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis Standard: $16/month ($11.20/month for the first three months if you prepay). Ecommerce workflows are included, and 500 contacts allow 6,000 emails per cycle.
• Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis: Premium for ecommerce templates, $56/month at its lowest contact tier. Lite ($8.40) is cheaper but has only 1 automation template and no ecommerce templates.

Growing store, 2,500 contacts, weekly campaigns plus flows:

• OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis Pro: $59/month for up to 2,500 contacts, with unlimited emails under fair use.
• Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis: the pricing page does not show prices above its lowest contact tier, so we cannot give a figure. Enter 2,500 contacts on its pricing page to compare.

Which one should you choose?

Choose OmnisendOmnisendEmail and SMSOmnisend is an email, SMS and web push marketing tool built for online stores, with signup forms, pre-built ecommerce automations and campaign templates. Free plan, paid from $16/mo.Click for Scout's full analysis if:

• You sell mainly through Shopify or another online store
• You want abandoned cart and post-purchase flows without paying for a top plan
• You want a free plan to start, or unlimited emails as your list grows

Choose Constant ContactConstant ContactEmail and SMSConstant Contact is an email marketing platform for small businesses with templates, automations, social posting, event and payment tools and optional SMS. Paid from $8.4/mo.Click for Scout's full analysis if:

• You run a local shop, studio or service business that sells some products online
• You also host events, take payments or post to social media and want one tool
• You want phone support and a few hundred texts a month on a cheaper plan

Consider KlaviyoKlaviyoEmail and SMSKlaviyo is an email and SMS marketing platform that pulls in store data from Shopify and 350+ other apps to build segments, automated flows and campaigns. Free plan, paid from $20/mo.Click for Scout's full analysis if your store is growing fast and you want predictive analytics and deeper segmentation. Its Email plan starts at $20/month for 251–500 contacts. See Klaviyo vs Omnisend.

Common questions

Is Constant Contact good for ecommerce? It works for small shops, and Shopify is among its listed integrations. Its ecommerce automation templates are only on the $56/month Premium plan, so dedicated online stores usually get more for less from Omnisend.

Which is cheaper, Constant Contact or Omnisend? Constant Contact's entry price is lower ($8.40/month against $16/month), but that plan has 1 automation template. Omnisend has a free plan, and its $16 Standard plan includes ecommerce workflows. Constant Contact doesn't publish the contact count behind its prices.

Does Omnisend include SMS? For subscriptions started on or after May 4, 2026, SMS is a paid add-on on the Pro plan only, from $0.009 per US message. Constant Contact offers an SMS add-on from $10/month on Lite and Standard, and Premium includes 500 messages a month.

Can I move from Constant Contact to Omnisend? Yes. Omnisend offers free migration on all plans, including Free. Read our Omnisend review before you switch.

How we put this together

We did not test either tool hands-on. Facts and prices come from Constant Contact's pricing page and Omnisend's help center pricing article and Shopify App Store listing, all read in November 2026, plus our tracked fact sheets for each tool. Klaviyo's entry price comes from our tracked fact sheet. Constant Contact does not state the contact count behind its listed prices, so confirm the price for your list size before you buy.