Wix eCommerce: pricing, plans and alternatives
Wix eCommerce is the online store side of the Wix website builder. You design a site with Wix's editor and sell physical goods, digital downloads or subscriptions. It suits small businesses that want a website and store in one place.
Prices shown are per month on yearly billing (paid upfront); month-to-month price not shown. Prices vary by location. 14-day money-back guarantee on first upgrade. Free plan cannot take payments.
Best for
Small brands that want an easy drag-and-drop website with a store built in.
Watch out for
The Free and Light plans cannot accept online payments; selling starts on Core ($29/mo billed yearly) and Wix does not clearly show month-to-month prices.
What Wix eCommerce does
- Dropshipping via Modalyst and print-on-demand via Printful and Printify
- Sell on Facebook, Instagram, Google Shopping and eBay from one dashboard
- Abandoned cart recovery emails and subscription products
- Wix POS for in-person sales
- Up to 50K products, multi-currency display and 90+ languages via Wix Multilingual
Wix eCommerce pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Cannot accept payments |
| Light | $17/mo | Billed yearly; cannot accept payments |
| Core | $29/mo | Billed yearly; accepts payments, basic eCommerce |
| Business | $39/mo | Billed yearly; standard eCommerce |
| Business Elite | $159/mo | Billed yearly; advanced eCommerce |
Wix eCommerce alternatives
Other store platforms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Wix eCommerce | $29/mo | ||
| BigCommerceBigCommerceStore platformsBigCommerce is a hosted ecommerce platform for building and running an online store. Paid from $39/mo, 15-day trial.Click for Scout's full analysis | $39/mo | ||
| ShopifyShopifyStore platformsShopify is a hosted ecommerce platform for building and running an online store, with checkout, payments and an app store for add-ons. Paid from $39/mo, 3-day trial.Click for Scout's full analysis | $39/mo | ||
| Squarespace CommerceSquarespace CommerceStore platformsSquarespace is a website builder with built-in selling tools for products, subscriptions, digital content and services. Paid from $25/mo, 14-day trial.Click for Scout's full analysis | $25/mo | ||
| WooCommerceWooCommerceStore platformsWooCommerce is a free, open-source ecommerce plugin that turns a WordPress site into an online store. Free plan, paid from $0/mo.Click for Scout's full analysis | $0/mo | Not stated |
Where Scout covers Wix eCommerce
- The Best Ecommerce Platform for Small Business in 2026
- Shopify vs Wix: Which Is Better for Selling Online?
How we checked
Every fact on this page comes from Wix eCommerce's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Wix eCommerce's pricing page before you buy.