WooCommerce: pricing, plans and alternatives
WooCommerce is a free, open-source ecommerce plugin that turns a WordPress site into an online store. You host it yourself and add paid extensions as needed. It suits owners who want full control over their store and data.
The official pricing page presents WooCommerce core as free ('Free, with no monthly subscription', '$0 platform fee'), so 0 here means the software itself. Real costs are hosting (the page estimates $25-$350/month), extensions ($29-$299/year each) and payment processing fees.
Best for
Store owners already on WordPress, or who want a self-hosted store they fully control.
Watch out for
The software is free but you pay for hosting ($25-$350/month for most stores, per WooCommerce) and paid extensions ($29-$299 each per year), plus you handle upkeep yourself.
What WooCommerce does
- Free core software with no monthly subscription and 0% revenue share
- Unlimited product variants
- WooPayments for cards, Apple Pay, Google Pay and buy-now-pay-later, with no monthly fee
- In-person sales with Tap to Pay and card readers
- Marketplace of paid extensions such as WooCommerce Subscriptions
WooCommerce pricing
| Plan | Price | Notes |
|---|---|---|
| WooCommerce core | Free | Free plugin; hosting and extensions extra |
WooCommerce alternatives
Other store platforms tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| WooCommerce | $0/mo | Not stated | |
| BigCommerceBigCommerceStore platformsBigCommerce is a hosted ecommerce platform for building and running an online store. Paid from $39/mo, 15-day trial.Click for Scout's full analysis | $39/mo | ||
| ShopifyShopifyStore platformsShopify is a hosted ecommerce platform for building and running an online store, with checkout, payments and an app store for add-ons. Paid from $39/mo, 3-day trial.Click for Scout's full analysis | $39/mo | ||
| Squarespace CommerceSquarespace CommerceStore platformsSquarespace is a website builder with built-in selling tools for products, subscriptions, digital content and services. Paid from $25/mo, 14-day trial.Click for Scout's full analysis | $25/mo | ||
| Wix eCommerceWix eCommerceStore platformsWix eCommerce is the online store side of the Wix website builder. Free plan, paid from $29/mo.Click for Scout's full analysis | $29/mo |
Where Scout covers WooCommerce
- The Best Ecommerce Platform for Small Business in 2026
- Shopify vs WooCommerce: Which Should You Build Your Store On?
How we checked
Every fact on this page comes from WooCommerce's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on WooCommerce's pricing page before you buy.