Trustpilot: pricing, plans and alternatives
Trustpilot is a public review platform where businesses invite customers to leave company reviews and show their TrustScore on their own site. Business plans add more review invitations, widgets, users and analytics. It suits stores that want reviews on a well-known third-party site rather than only on their own pages.
All prices are per domain and billed annually with a 12-month commitment. The $99/month figure is the Starter plan ($1,188/year) on the Shopify App Store, listed as for new customers only; the main pricing page starts at Plus from $319/month. Quotes depend on traffic, business size and annual revenue.
Best for
Established stores that want third-party company reviews shoppers already recognize and can commit to an annual contract.
Watch out for
Paid plans need a 12-month commitment, are priced per domain, and Product Reviews are a separate add-on on every paid plan.
What Trustpilot does
- Automated review invitations by email, triggered from Shopify order data
- TrustScore and review widgets added through the Shopify theme editor
- QR code and in-app review collectors on paid plans
- Reply to and manage reviews from one dashboard
- Product Reviews and Location Reviews as paid add-ons
Trustpilot pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 50 invitations per month, 1 user |
| Starter (Shopify App Store) | $99/mo | $1,188/year; 100 invitations per month, 2 widgets; new customers only |
| Plus | $319/mo | From $319/month billed annually; 300 invitations, 3 users, up to 3 domains, 14-day trial |
| Premium | $799/mo | From $799/month billed annually; 1,000 invitations, 10 users, customer success manager |
| Enterprise | Custom | Contact sales; unlimited invitations |
Trustpilot alternatives
Other reviews tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Trustpilot | $99/mo | ||
| FeraFeraReviewsFera is a product reviews app for Shopify, Wix and other platforms that collects photo and video reviews through automated requests and shows them on your store and in Google results. Paid from $9/mo, 30-day trial.Click for Scout's full analysis | $9/mo | ||
| Judge.meJudge.meReviewsJudge.me is a product review app that collects and displays product and store reviews, including photo and video reviews. Free plan, paid from $15/mo, 15-day trial.Click for Scout's full analysis | $15/mo | ||
| JunipJunipReviewsJunip is a Shopify app for collecting and showing product reviews, including photo and video reviews. Free plan, paid from $29/mo, 7-day trial.Click for Scout's full analysis | $29/mo | ||
| LooxLooxReviewsLoox is a Shopify review app focused on photo and video reviews, with review request emails, display widgets and a built-in referral program. Free plan, paid from $49.99/mo, 14-day trial.Click for Scout's full analysis | $49.99/mo | ||
| OkendoOkendoReviewsOkendo is a reviews and loyalty platform for Shopify that collects reviews and UGC and also runs points, VIP and referral programs, quizzes and surveys. Free plan, paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| REVIEWS.ioREVIEWS.ioReviewsREVIEWS.io collects product and company reviews and shows them on your store with on-site widgets. Free plan, paid from $19/mo, 14-day trial.Click for Scout's full analysis | $19/mo | ||
| StampedStampedReviewsStamped is a reviews and loyalty platform for Shopify brands that collects photo and video reviews, shows them in widgets, and syndicates them to Google Shopping, Meta and the Shop app. Paid from $23/mo.Click for Scout's full analysis | $23/mo | ||
| YotpoYotpoReviewsYotpo Reviews collects and shows product reviews, photos and videos for online stores, with Google rich snippets and Google Shopping syndication. Free plan, paid from $15/mo.Click for Scout's full analysis | $15/mo |
How we checked
Every fact on this page comes from Trustpilot's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Trustpilot's pricing page before you buy.