Synthesia: pricing, plans and alternatives
Synthesia turns scripts into videos presented by AI avatars, with dubbing and translation. It is built mostly for business training, explainer and marketing videos, from solo users up to large companies.
Starter is $19/mo ($9 first month); yearly billing saves up to 4 months but annual prices are not listed. Credit-based, with Pro tiers from $89 up to $676/mo. Plans were reorganized on 1 Oct 2026 (Creator renamed Pro).
Best for
Teams making explainer, onboarding or product videos with a presenter who need consistent output over time.
Watch out for
Starter allows only about 12 minutes of video per month; branded pages and the widest translation options need Pro or Enterprise.
What Synthesia does
- AI avatar videos from text, with 125+ stock avatars on Starter
- Personal avatars of yourself (3 on Starter, 5 on Pro)
- Video dubbing and translation
- Interactive videos, surveys and branded video pages
- SCORM export and SSO on Enterprise
Synthesia pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | Free | Free; 500 credits, 10 min video, watermark |
| Starter | $19/mo | $9 first month; about 12 min video/mo, downloads, no logo |
| Pro | $89/mo | $49 first month; about 60 min video/mo, 5 personal avatars; higher tiers $176-$676 |
| Enterprise | Custom | Custom |
Synthesia alternatives
Other ai video ads tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Synthesia | $19/mo | ||
| ArcadsArcadsAI video adsArcads makes AI video ads, mainly UGC-style clips where an AI actor reads your script on camera. 3-day trial.Click for Scout's full analysis | Custom | ||
| CaptionsCaptionsAI video adsCaptions is an AI video editing app from Mirage (NOCAP, Inc.) that adds captions, edits talking-head footage and generates videos with AI actors or a digital twin of you. Free plan, paid from $9.99/mo.Click for Scout's full analysis | $9.99/mo | ||
| CreatifyCreatifyAI video adsCreatify is an AI video ad generator that turns product information into short video ads. Free plan, paid from $15/mo.Click for Scout's full analysis | $15/mo | ||
| HeyGenHeyGenAI video adsHeyGen creates videos with AI avatars that speak your script, including a custom avatar of yourself. Free plan, paid from $29/mo.Click for Scout's full analysis | $29/mo | ||
| InVideo AIInVideo AIAI video adsInVideo AI is a prompt-driven video maker and editor that uses an AI agent and third-party models to generate video, images, voice and music. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| PictoryPictoryAI video adsPictory turns text, blog posts, scripts or images into short videos using stock footage, AI voices and avatars. Paid from $29/mo, 14-day trial.Click for Scout's full analysis | $29/mo |
Where Scout covers Synthesia
- Best AI Video Ad Generators for Ecommerce Stores
- HeyGen vs Synthesia: Which AI Avatar Video Tool Fits a Store?
How we checked
Every fact on this page comes from Synthesia's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Synthesia's pricing page before you buy.