HeyGen: pricing, plans and alternatives
HeyGen creates videos with AI avatars that speak your script, including a custom avatar of yourself. It is used for marketing, product explainers and ads, with translation into many languages.
Creator is $24/mo billed yearly. Plans are credit-based (600 credits/mo on Creator, Pro tiers up to 100,000); credits roll over one month.
Best for
Brands and creators who want presenter-style product or explainer videos without filming.
Watch out for
The free plan is limited to 3 watermarked videos a month of up to 1 minute, and Business adds $20 per seat each month on top of the base price.
What HeyGen does
- Talking AI avatar videos from a script, with 500+ stock presenters
- Custom avatar made from your own footage and voice
- Video translation and voice in 175+ languages on paid plans
- Access to models such as Veo 3.1 on Pro
- 4K export and longer videos on higher tiers
HeyGen pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 3 watermarked videos/mo, up to 1 minute |
| Creator | $29/mo | 600 credits/mo, 1080p, no watermark, up to 30-minute videos |
| Pro | $49/mo | Starts at $49; 1,000+ credits, 4K export |
| Business | $149/mo | Plus $20/seat/mo; 1,500 credits, SSO, brand kit |
| Enterprise | Custom | Contact sales |
HeyGen alternatives
Other ai video ads tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| HeyGen | $29/mo | ||
| ArcadsArcadsAI video adsArcads makes AI video ads, mainly UGC-style clips where an AI actor reads your script on camera. 3-day trial.Click for Scout's full analysis | Custom | ||
| CaptionsCaptionsAI video adsCaptions is an AI video editing app from Mirage (NOCAP, Inc.) that adds captions, edits talking-head footage and generates videos with AI actors or a digital twin of you. Free plan, paid from $9.99/mo.Click for Scout's full analysis | $9.99/mo | ||
| CreatifyCreatifyAI video adsCreatify is an AI video ad generator that turns product information into short video ads. Free plan, paid from $15/mo.Click for Scout's full analysis | $15/mo | ||
| InVideo AIInVideo AIAI video adsInVideo AI is a prompt-driven video maker and editor that uses an AI agent and third-party models to generate video, images, voice and music. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| PictoryPictoryAI video adsPictory turns text, blog posts, scripts or images into short videos using stock footage, AI voices and avatars. Paid from $29/mo, 14-day trial.Click for Scout's full analysis | $29/mo | ||
| SynthesiaSynthesiaAI video adsSynthesia turns scripts into videos presented by AI avatars, with dubbing and translation. Free plan, paid from $19/mo.Click for Scout's full analysis | $19/mo |
Where Scout covers HeyGen
- Best AI Video Ad Generators for Ecommerce Stores
- HeyGen vs Synthesia: Which AI Avatar Video Tool Fits a Store?
How we checked
Every fact on this page comes from HeyGen's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on HeyGen's pricing page before you buy.