Pictory: pricing, plans and alternatives
Pictory turns text, blog posts, scripts or images into short videos using stock footage, AI voices and avatars. It suits marketers and small businesses who want social or promo videos without editing skills.
Starter is $25/mo billed annually; monthly plans include credits that refresh each month (2,000 credits, about 30 min, on Starter), while annual plans grant all credits upfront.
Best for
Marketers turning existing written content into simple stock-footage videos for social media.
Watch out for
There are no refunds on paid subscriptions, and after the 14-day trial you cannot download videos without paying.
What Pictory does
- Text, script and blog-to-video with an AI video agent
- Scene editor with Getty and Storyblocks stock libraries
- ElevenLabs voices and stock avatars, plus voice clones on Professional
- Brand kits for fonts, colors and logos
- 1080p export on paid plans
Pictory pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $29/mo | $25/mo annually; 2,000 credits (~30 min)/mo |
| Professional | $59/mo | $35/mo annually; 6,000 credits (~90 min)/mo, voice clones, custom avatars |
| Teams | $199/mo | $119/mo annually; 18,000 credits (~300 min)/mo, 3+ users |
| Enterprise | Custom | Custom |
Pictory alternatives
Other ai video ads tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Pictory | $29/mo | ||
| ArcadsArcadsAI video adsArcads makes AI video ads, mainly UGC-style clips where an AI actor reads your script on camera. 3-day trial.Click for Scout's full analysis | Custom | ||
| CaptionsCaptionsAI video adsCaptions is an AI video editing app from Mirage (NOCAP, Inc.) that adds captions, edits talking-head footage and generates videos with AI actors or a digital twin of you. Free plan, paid from $9.99/mo.Click for Scout's full analysis | $9.99/mo | ||
| CreatifyCreatifyAI video adsCreatify is an AI video ad generator that turns product information into short video ads. Free plan, paid from $15/mo.Click for Scout's full analysis | $15/mo | ||
| HeyGenHeyGenAI video adsHeyGen creates videos with AI avatars that speak your script, including a custom avatar of yourself. Free plan, paid from $29/mo.Click for Scout's full analysis | $29/mo | ||
| InVideo AIInVideo AIAI video adsInVideo AI is a prompt-driven video maker and editor that uses an AI agent and third-party models to generate video, images, voice and music. Free plan, paid from $20/mo.Click for Scout's full analysis | $20/mo | ||
| SynthesiaSynthesiaAI video adsSynthesia turns scripts into videos presented by AI avatars, with dubbing and translation. Free plan, paid from $19/mo.Click for Scout's full analysis | $19/mo |
Where Scout covers Pictory
How we checked
Every fact on this page comes from Pictory's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Pictory's pricing page before you buy.