Later: pricing, plans and alternatives
Later is a social media scheduling tool focused on visual platforms like Instagram, TikTok and Facebook, with a Link in Bio page, best-time-to-post suggestions and analytics. Higher plans add a social inbox, UGC collection and Meta ads analytics. It fits small brands planning a visual content calendar.
$18.75/mo is the annual-billing rate (described as 25% off); monthly-billed prices not listed. Add-ons: extra social sets $11.25/mo, extra users $3.75/mo.
Best for
Small visual-first brands that plan Instagram and TikTok content ahead.
Watch out for
Starter caps you at 30 scheduled posts per profile a month and 5 AI credits, and there is no free plan.
What Later does
- Visual post scheduling with best-time-to-post suggestions
- Link in Bio landing page
- Social inbox and approvals on Growth
- UGC collection
- Analytics, competitor benchmarking and Meta Ads analytics on Scale
Later pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $18.75/mo | Billed yearly; 1 social set (8 profiles), 1 user, 30 posts/profile/mo |
| Growth | $37.5/mo | Billed yearly; 2 social sets, 2 users, 180 posts/profile/mo |
| Scale | $82.5/mo | Billed yearly; 6 social sets, 4 users, unlimited posts |
Later alternatives
Other social media tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Later | $18.75/mo | ||
| HootsuiteHootsuiteSocial mediaHootsuite is a social media management suite for scheduling posts, handling messages in one inbox, reporting on results and listening for brand mentions. Paid from $99/mo, 14-day trial.Click for Scout's full analysis | $99/mo |
Where Scout covers Later
- Best Social Media Schedulers for Ecommerce Stores
- Later vs Hootsuite: Which Social Media Tool Fits a Store?
How we checked
Every fact on this page comes from Later's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Later's pricing page before you buy.