Hootsuite: pricing, plans and alternatives
Hootsuite is a social media management suite for scheduling posts, handling messages in one inbox, reporting on results and listening for brand mentions. It includes an AI assistant for drafting posts and analyzing data. It suits brands and teams managing several social accounts.
$99/user/mo is the annual-billing rate for Standard; monthly-billed prices are higher but not listed. Per-seat pricing.
Best for
Brands with several social accounts or a team that needs approvals and a shared inbox.
Watch out for
It is expensive for a solo seller at $99 per user per month (annual) with no free plan, and trial accounts have daily posting limits and no bulk scheduling.
What Hootsuite does
- Calendar scheduling with best-time suggestions and bulk scheduling
- Unified social inbox with saved replies and Instagram DM automation
- Analytics and competitor benchmarking
- Social listening and sentiment tracking
- AI assistant for writing posts and answering questions about your data
Hootsuite pricing
| Plan | Price | Notes |
|---|---|---|
| Standard | $99/mo | Per user/mo billed annually; up to 10 social accounts |
| Professional | $199/mo | Per user/mo billed annually; unlimited accounts |
| Advanced | $399/mo | Up to $399/user/mo billed annually; approvals and team workflows |
| Enterprise | Custom | Custom |
Hootsuite alternatives
Other social media tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Hootsuite | $99/mo | ||
| LaterLaterSocial mediaLater is a social media scheduling tool focused on visual platforms like Instagram, TikTok and Facebook, with a Link in Bio page, best-time-to-post suggestions and analytics. Paid from $18.75/mo, 14-day trial.Click for Scout's full analysis | $18.75/mo |
Where Scout covers Hootsuite
- Best Social Media Schedulers for Ecommerce Stores
- Later vs Hootsuite: Which Social Media Tool Fits a Store?
How we checked
Every fact on this page comes from Hootsuite's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Hootsuite's pricing page before you buy.