Triple Whale vs Northbeam: Which Attribution Tool Fits Your Brand?

Choose Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis if you are a Shopify brand that wants to start with a free plan and grow into multi-touch attribution as revenue rises. Choose NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis if you already spend heavily on paid ads across several channels, can budget at least $1,500 a month for measurement, and want attribution, incrementality and media mix modeling from one vendor.

Quick comparison

How they differ

Both tools answer the same question: which of your ad dollars are actually producing sales? They differ in who they are priced for.

Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis starts at $0. Its pricing page ties paid tiers to annual GMV and upgrades you automatically as revenue grows. That makes it reachable for smaller Shopify brands.

NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis starts at $1,500 a month and sorts plans by ad spend, from brands under $1.5M a year up to over $500K a month. Its higher plans include people as well as software: a media strategist on Professional, and a customer success manager and Slack channel on Enterprise.

Triple Whale

Pricing. Triple Whale's pricing page says prices are "based on a 12-month commitment," that month-to-month pricing with no contract is available, and that annual plans get two months free. Tiers follow annual GMV, upgrades happen automatically as revenue grows, and annual prepaid plans lock the tier for the year. Prices exclude tax.

When we read the page in November 2026 it showed several different price tables at once, with plan names and prices that contradicted each other (Starter appeared at both $179 and $299/month). We are not quoting a paid price for that reason. Check Triple Whale's pricing page for your revenue or ask for a quote.

Free plan. First- and last-click attribution and a 12-month lookback. One version of the page also listed the Triple Pixel and Moby Chat on Free. Triple Whale also lists Founders Dash as free forever, with a summary board, benchmarks, email reports, a mobile app and 12 months of history.

Paid features named on the pricing page:

• Multi-touch attribution through the Triple Pixel
• Total Impact Attribution
• Creative and product analytics, cohort analysis
• A no-code dashboard builder and SQL editor
• Multi-store reporting
• Moby AI agents (the FAQ says these are paid-plan only)

Compass is a separate product that adds marketing mix modeling, GeoLift incrementality, an AI agent suite and a marketing data science team. No price is shown.

Shopify App Store. Triple Whale's App Store page said "This app is not currently available on the Shopify App Store" when we checked in November 2026, so there is no current rating to quote. Sign-up runs through Triple Whale's own site.

Good fit if: you want to try attribution with no upfront cost and your revenue is still growing.

Watch out for: paid prices you cannot see in advance, and automatic tier upgrades as revenue grows.

Northbeam

Pricing (Northbeam's pricing page, November 2026):

• Growth: custom quote. For brands under $200K/month in ad spend, bundled with creative, strategy and media buying support from a partner agency.
• Starter: from $1,500/month, month-to-month, usage-based. Shopify brands under $1.5M a year in ad spend.
• Professional: from $3,500/month on an annual term, billed annually or semi-annually. Up to $500K/month in ad spend.
• Enterprise: custom, annual term. Over $500K/month in ad spend.

Northbeam's FAQ says the final monthly price depends on data volume, measured in pageviews, so the listed rates are starting points. There is no free trial.

What each plan adds:

• Starter: first-party multi-touch attribution across all channels, customizable omnichannel dashboards, custom attribution via Apex (sending Northbeam data back to ad platforms), view-through attribution with Clicks + Deterministic Views, and MCP access.
• Professional: unlimited users, data exports and integrations, any ecommerce platform (not just Shopify), a dedicated media strategist, more data refresh options. Incrementality is an optional add-on.
• Enterprise: media buying guidance, a dedicated customer success manager and Slack channel, optional hourly conversion data, and custom integrations. MMM+ and incrementality are optional add-ons.

Good fit if: you spend six or seven figures a year on ads across Meta, Google, TikTok and others, and you need measurement beyond what each ad platform reports.

Watch out for: a $1,500/month floor before usage, annual contracts on Professional and Enterprise, and an inconsistency on its own page: the FAQ suggests Enterprise for spend over $250,000 a month, while the plan card says over $500K.

What it costs at two brand sizes

Only published prices are used.

Brand spending $30,000 a month on ads ($360K a year):

• NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis Starter: from $1,500/month, month-to-month, plus any increase from pageview volume. That is 5% of ad spend before usage adjustments.
• Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis: free plan available; paid tiers depend on your annual GMV and were not published in a form we could confirm.

Brand spending $200,000 a month on ads:

• NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis Professional: from $3,500/month on an annual term ($42,000 a year at the starting rate). Starter is closed to you because it caps at $1.5M a year in ad spend.
• Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis: get a quote at your GMV.

Which one should you choose?

• Choose Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis if you want to start free and only pay once attribution proves useful.
• Choose Triple WhaleTriple WhaleAnalyticsTriple Whale is an analytics and attribution platform for ecommerce brands that combines store and ad data in one dashboard. Free plan.Click for Scout's full analysis if you want analytics, cohorts and creative reporting alongside attribution in one dashboard.
• Choose NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis if you spend over $1M a year on ads and need view-through attribution, incrementality or MMM.
• Choose NorthbeamNorthbeamAnalyticsNorthbeam is a marketing measurement platform that combines multi-touch attribution, media mix modeling and incrementality testing to show which ad spend drives sales. Paid from $1,500/mo.Click for Scout's full analysis if you want a media strategist or customer success team as part of the subscription.
• Neither? If your main question is profit rather than attribution, see our roundup of the best ecommerce analytics tools, which covers Lifetimely and BeProfit.

Common questions

Is Triple Whale cheaper than Northbeam? Triple Whale has a free plan and Northbeam does not. Northbeam's cheapest listed paid plan starts at $1,500 a month. Triple Whale's paid prices are set by annual GMV and its pricing page did not show a single confirmed price when we checked.

Does Northbeam work only with Shopify? Its Starter plan is for Shopify brands. Northbeam's Professional plan says it supports any ecommerce platform.

Do either of these tools offer a free trial? No. Northbeam has no free trial, and Triple Whale offers a free plan rather than a trial.

Which one has media mix modeling? Northbeam offers MMM+ as an add-on on Enterprise. Triple Whale offers marketing mix modeling through Compass, a separate product with no published price.

How we put this together

We did not test either tool hands-on. Facts come from Triple Whale's pricing page and Shopify App Store page and Northbeam's pricing page, read in November 2026, plus our verified fact sheets checked on November 2, 2026. Triple Whale's pricing page showed conflicting price tables when we read it, so we left out its paid prices. Both vendors price by revenue, ad spend or data volume, so request a quote for your numbers.