Best Ecommerce Analytics Tools for Shopify (2026)

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For most Shopify stores, Lifetimely is the best analytics tool: it has a free plan, daily profit and lifetime value reports, and paid plans from $49/month priced by order count. BeProfit is the simpler pick if you only want profit per order and product. Triple Whale, Polar Analytics and Northbeam are attribution and data platforms for brands spending heavily on ads, with paid pricing to match.

Quick comparison

	Lifetimely	BeProfit	Triple Whale	Polar Analytics	Northbeam
Free plan	Yes, up to 50 orders/month	No (14-day trial)	Yes	No (no free trial)	No (no free trial)
Paid from	$49/mo (S, up to 500 orders)	$49/mo (Basic, 450 orders)	Priced by annual GMV; not confirmed	From $750/mo	Starter from $1,500/mo
What scales the price	Monthly orders	Monthly orders	Annual GMV (revenue)	Online GMV	Ad spend and pageviews
Main job	Profit, P&L and LTV	Profit per order and product	Attribution and analytics	Data warehouse, BI and attribution	Multi-touch attribution and measurement
App Store rating*	4.9 (589 reviews)	4.5 (203 reviews)	Not currently on the App Store	4.9 (116 reviews)	Not a Shopify App Store app

*As listed on the Shopify App Store in November 2026.

Our pick by store type

Small or new store (under 500 orders a month): Lifetimely. Start free, then $49/month for up to 500 orders.

Store that just wants a true profit number: BeProfit. Order- and product-level profit after ad spend and costs, from $49/month.

Growing brand that wants attribution without a big contract yet: Triple Whale. The free plan includes its pixel and first- and last-click attribution.

Brand or agency that wants one managed data warehouse: Polar Analytics, from $750/month.

Brand spending heavily on paid ads across channels: Northbeam, from $1,500/month.

Lifetimely

Lifetimely builds a daily P&L from sales, product costs and ad spend, and adds customer lifetime value, cohort and CAC payback reports.

Pricing. The Free plan covers up to 50 orders a month and, per the App Store listing, includes daily P&L, customer behavior analytics, custom reports, a predictive LTV model, benchmarks and sales forecasting. Paid plans:

S: $49/month, up to 500 orders
M: $149/month, up to 3,000 orders
L: $299/month, up to 7,000 orders
XL: $499/month, up to 15,000 orders (help center)
XXL: $749/month, up to 25,000 orders (help center)
Unlimited: $999/month after a call with a specialist (help center)

Paid plans include a 14-day free trial, unlimited users and integrations, the Lifetimely Profit Agent and Lifetimely MCP. Amazon data costs $75/month extra.

Fair upgrade rules. Lifetimely's help center says it recommends a plan from your six-month average order count, and only asks you to upgrade after two consecutive months over your limit. A one-time spike does not trigger it.

Skip it if: your main question is which ad gets credit for a sale. Lifetimely is about profit and retention first.

BeProfit

BeProfit focuses on one number: your real profit, by order, product, country, platform and shop.

Pricing (App Store listing, each with a 14-day free trial; yearly billing saves 20%):

Basic: $49/month, 450 orders, 1 shop. Profit dashboard, unlimited ad integrations, real-time refresh.
Pro: $99/month, 900 orders. Custom reports, P&L report, advanced filters.
Ultimate: $149/month, 1,700 orders. UTM attribution, LTV cohort analysis, pricing and profit simulators.
Plus: $249/month, unlimited orders, shops and team members, API access.

Skip it if: you process more than a few hundred orders a month and want cohorts. Order caps are tight (Basic stops at 450), and LTV cohorts start at $149/month.

Triple Whale

Triple Whale combines store and ad data with its own pixel for attribution.

Pricing. Triple Whale's pricing page says prices are set by annual GMV, are "based on a 12-month commitment," and that month-to-month pricing is also available, with two months free on annual plans. Plans upgrade automatically as revenue grows. When we read the page in November 2026 it showed conflicting prices for the same plan (Starter appeared at both $179 and $299/month), so we are not quoting a paid price; check its pricing page for your revenue. The free plan includes first- and last-click attribution and a 12-month lookback.

Features on paid tiers listed on the pricing page include multi-touch attribution, Total Impact Attribution, creative and product analytics, cohort analysis, a SQL editor and multi-store reporting. Its FAQ says Moby AI agents are only on paid plans. A separate product, Compass, adds marketing mix modeling and GeoLift incrementality testing.

App Store status. Triple Whale's Shopify App Store page said the app is "not currently available on the Shopify App Store" when we checked in November 2026.

Skip it if: you want a known monthly price before talking to anyone. Read the full head-to-head in Triple Whale vs Northbeam.

Polar Analytics

Polar Analytics loads your Shopify, ad, email and marketplace data into a dedicated Snowflake database with 400+ pre-modeled ecommerce metrics, then adds dashboards, multi-touch attribution and AI.

Pricing. The App Store listing shows a Core Plan from $750/month, based on online GMV, with discounts for annual terms. It includes business intelligence, Klaviyo Audiences, Advertising Signals (conversion data sent to Meta and Google), Polar MCP, unlimited users, unlimited historical data and unlimited connectors. Polar's own pricing page showed no dollar amounts when we read it, and there is no free trial. A Custom Plan lets you buy individual products such as incrementality testing.

Standouts: plain-language questions with the definition behind each number shown, and an AI Operator in Slack that can shift ad budgets and pause ads only after you approve.

Skip it if: you are under the revenue where $750/month makes sense, or you only need a profit dashboard.

Northbeam

Northbeam is a marketing measurement platform for brands with large ad budgets. It is not sold through the Shopify App Store.

Pricing (Northbeam's pricing page, November 2026):

Growth: custom quote, bundled with a partner agency engagement, for brands under $200K/month in ad spend.
Starter: from $1,500/month, month-to-month, Shopify brands under $1.5M a year in ad spend.
Professional: from $3,500/month, annual term, up to $500K/month in ad spend.
Enterprise: custom, over $500K/month in ad spend.

Northbeam's FAQ says the final monthly price depends on data volume measured in pageviews. There is no free trial. Starter includes first-party multi-touch attribution across channels, view-through attribution (Clicks + Deterministic Views), Apex for sending Northbeam data back to ad platforms, and MCP access. Incrementality is an add-on on Professional and Enterprise, and MMM+ on Enterprise.

Skip it if: you spend less than a few thousand dollars a month on ads. The tool would cost more than the decisions it informs.

What it costs at two store sizes

Published prices only, monthly billing.

400 orders a month:

Lifetimely S: $49/month
BeProfit Basic: $49/month (450-order cap)
Polar Analytics: from $750/month
Northbeam Starter: from $1,500/month

2,000 orders a month:

Lifetimely M: $149/month (up to 3,000 orders)
BeProfit Plus: $249/month (Ultimate stops at 1,700 orders)
Triple Whale: depends on annual GMV; not published in a form we could confirm

Which one should you choose?

Choose Lifetimely for profit and LTV reports at a price that grows gently with orders.
Choose BeProfit for a plain profit dashboard on a small store.
Choose Triple Whale to start free with a pixel and grow into paid attribution.
Choose Polar Analytics if you want a managed data warehouse and BI without building one.
Choose Northbeam if ad spend is in the hundreds of thousands a year and you need measurement beyond what ad platforms report.

Common questions

What is the best free analytics tool for Shopify? Lifetimely's free plan covers up to 50 orders a month with daily P&L and LTV reports. Triple Whale also has a free plan with first- and last-click attribution and a 12-month lookback.

Do I need an attribution tool or a profit tool? If your question is "am I making money after costs and ads?", use a profit tool like Lifetimely or BeProfit. If it is "which ads drive sales?", you need attribution, which Triple Whale, Polar and Northbeam focus on.

Why are Polar and Northbeam so much more expensive? They are priced for brands with high revenue or ad spend. Polar's price is based on online GMV and Northbeam's on ad spend and pageviews, and both bundle services such as dedicated success managers.

Is Triple Whale on the Shopify App Store? When we checked in November 2026, its App Store page said it is not currently available there. Triple Whale's own website still offers a free plan.

How we put this together

We did not test these tools hands-on. Facts and prices come from each company's own pages, read in November 2026: the Shopify App Store listings for Lifetimely, BeProfit and Polar Analytics, Lifetimely's help center pricing policy, Triple Whale's pricing page and App Store page, Polar's pricing page, and Northbeam's pricing page, plus our verified fact sheets checked on November 2, 2026. Ratings are as listed on the Shopify App Store in November 2026. Several of these tools price by revenue or ad spend, so get a quote for your numbers before you commit.

Best Ecommerce Analytics Tools for Shopify Stores