Surfer: pricing, plans and alternatives
Surfer is a content and SEO tool that helps you write and optimize articles so they rank in search, and it now also tracks visibility in AI answers. It includes keyword research, content audits and an AI writer. It fits store owners and small teams publishing blog content to drive organic traffic.
Plan prices were not visible in the official sources read; annual billing saves up to 17%. Each plan has its own limit pool that resets monthly.
Best for
Stores and content teams that publish blog posts and want guidance on what to write to rank.
Watch out for
Each plan has a monthly usage pool and unused limits do not roll over, and there is no free plan mentioned (only a 7-day trial of Pro).
What Surfer does
- Content editor that scores and optimizes articles for search
- AI writing for drafting articles
- Content audit of existing pages
- Keyword research
- AI visibility tracking
Surfer pricing
| Plan | Price | Notes |
|---|---|---|
| Discovery | Not published | Solo creators |
| Standard | Not published | Solo businesses and small teams |
| Pro | Not published | Multiple brands, AI tracking |
| Peace of Mind | Not published | High usage, API access |
| Enterprise | Custom | Custom |
Surfer alternatives
Other seo tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Surfer | See pricing | Not stated | |
| WritesonicWritesonicSEOWritesonic now sells itself mainly as an AI search visibility (GEO) and SEO platform: it tracks how ChatGPT, Gemini and Google AI Overviews mention your brand and also writes AI articles. Paid from $99/mo, free trial.Click for Scout's full analysis | $99/mo | ||
| Avada SEO SuiteAvada SEO SuiteSEOAvada SEO Suite makes a Shopify SEO app (listed as Avada AI SEO Image Optimizer) covering image alt text, meta tags, structured data, sitemaps and speed. Free plan, paid from $34.95/mo, 7-day trial.Click for Scout's full analysis | $34.95/mo | ||
| Plug in SEOPlug in SEOSEOPlug in SEO is a Shopify app that audits your store for SEO problems and helps fix them. Paid from $4.99/mo, 7-day trial.Click for Scout's full analysis | $4.99/mo | ||
| TinySEO (formerly TinyIMG)TinySEO (formerly TinyIMG)SEOTinySEO, previously called TinyIMG, is a Shopify app that compresses images and improves store SEO and page speed. Free plan, paid from $14/mo, 7-day trial.Click for Scout's full analysis | $14/mo | ||
| SemrushSemrushSEOSemrush is an online marketing suite built around SEO: keyword research, backlink checks, rank tracking and site audits, plus add-on toolkits for content, local listings, ads, social and traffic research. Free plan, 7-day trial.Click for Scout's full analysis | Free |
Where Scout covers Surfer
- Best SEO Tools for Ecommerce Stores in 2026
- Semrush Review for Ecommerce: Is It Worth It for an Online Store?
How we checked
Every fact on this page comes from Surfer's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Surfer's pricing page before you buy.