Semrush: pricing, plans and alternatives
Semrush is an online marketing suite built around SEO: keyword research, backlink checks, rank tracking and site audits, plus add-on toolkits for content, local listings, ads, social and traffic research. Newer plans also track how a brand shows up in AI search answers. It suits store owners and marketers who want one place to research competitors and grow search traffic.
Semrush's own help articles list different plan sets (SEO Toolkit Pro from $139.95/mo in one; SEO $139/mo in another). Confirm the current price at checkout.
Best for
Store owners and marketers who want deep keyword and competitor data to plan SEO and content.
Watch out for
Extra users on SEO plans start at $45/month each and other toolkits are billed separately, and exports are disabled during the 7-day trial.
What Semrush does
- Keyword research, backlink analysis and technical site audits
- Daily position tracking for set keyword quotas per plan
- AI search visibility tracking across Google, ChatGPT, Perplexity and Gemini on Starter and higher plans
- Separate toolkits for content, local listings, advertising and social scheduling
- Free plan with 1 demo project and 10 reports per day
Semrush pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 1 demo project, 10 reports/day |
| SEO | Not published | 5 websites, 500 tracked keywords daily |
| Starter (SEO + AI Search) | Not published | Adds AI visibility, 50 prompts tracked daily |
| Pro+ | Not published | 15 websites, 1,500 keywords daily |
| Advanced | Not published | 40 websites, 5,000 keywords daily, API |
| Enterprise | Custom | Custom |
Semrush alternatives
Other seo tools Scout tracks, with the same facts side by side.
| Tool | Paid from | Free plan | Free trial |
|---|---|---|---|
| Semrush | Free | ||
| WritesonicWritesonicSEOWritesonic now sells itself mainly as an AI search visibility (GEO) and SEO platform: it tracks how ChatGPT, Gemini and Google AI Overviews mention your brand and also writes AI articles. Paid from $99/mo, free trial.Click for Scout's full analysis | $99/mo | ||
| Avada SEO SuiteAvada SEO SuiteSEOAvada SEO Suite makes a Shopify SEO app (listed as Avada AI SEO Image Optimizer) covering image alt text, meta tags, structured data, sitemaps and speed. Free plan, paid from $34.95/mo, 7-day trial.Click for Scout's full analysis | $34.95/mo | ||
| Plug in SEOPlug in SEOSEOPlug in SEO is a Shopify app that audits your store for SEO problems and helps fix them. Paid from $4.99/mo, 7-day trial.Click for Scout's full analysis | $4.99/mo | ||
| TinySEO (formerly TinyIMG)TinySEO (formerly TinyIMG)SEOTinySEO, previously called TinyIMG, is a Shopify app that compresses images and improves store SEO and page speed. Free plan, paid from $14/mo, 7-day trial.Click for Scout's full analysis | $14/mo | ||
| SurferSurferSEOSurfer is a content and SEO tool that helps you write and optimize articles so they rank in search, and it now also tracks visibility in AI answers. 7-day trial.Click for Scout's full analysis | See pricing | Not stated |
Where Scout covers Semrush
- Best SEO Tools for Ecommerce Stores in 2026
- Semrush Review for Ecommerce: Is It Worth It for an Online Store?
How we checked
Every fact on this page comes from Semrush's own website, help center or Shopify App Store listing. We list what we read below. Prices and plans change often, so confirm on Semrush's pricing page before you buy.