Best Loyalty Apps for Shopify: Smile.io, Rivo, BON and LoyaltyLion Compared
Smile.io is the best loyalty app for most new Shopify stores. BON is cheapest for VIP tiers at volume, Rivo at low volume; LoyaltyLion suits big brands.
Scout's verdict
- Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysisBest place to startVisit Smile.io
- BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysisCheapest VIP tiers at volumeVisit BON Loyalty
- RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysisVIP tiers from $49Visit Rivo
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For most Shopify stores starting a points and referral program, Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis is the best loyalty app: the free plan includes referrals and the first upgrade is $15/month. If you want VIP tiers, BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis is the cheapest at higher volume ($129/month with unlimited orders), RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis is cheapest at low volume ($49/month), and LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis suits established brands that want the program built for them.
Quick comparison
| Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis | BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis | RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis | LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis | |
|---|---|---|---|---|
| Free plan | Up to 200 orders/mo | Up to 150 orders/mo | Up to 200 orders/mo | Up to 400 orders/mo |
| Cheapest paid | Essential $15/mo (500 orders) | Starter $15/mo (300 orders) | Essential $15/mo (500 orders) | Classic $199/mo (500 orders) |
| Referrals on free plan | Yes | Yes (anti-cheat) | No (Scale plan) | Not listed |
| VIP tiers from | Growth, $199/mo | Growth, $129/mo | Scale, $49/mo | Classic listing says yes; pricing page says add-on |
| What scales the price | Orders; $20 per 100 past 2,500 | Orders up to 500, then unlimited | Orders; Scale $20 per 100 past 400, capped at $499 | Average monthly orders; quotes above 500 |
| Trial | 14 days | 7 days | 14 days | 14 days |
| App Store rating* | 4.9 (4,658) | 5.0 (1,978) | 4.7 (1,438) | 4.7 (547) |
*As listed on the Shopify App Store in November 2026.
Our pick by store type
New store, under 200 orders a month: Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis Free. Points, rewards and referrals with 15+ ways to earn and redeem, Shopify POS support and 20+ program languages, at no cost. BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis Free is the alternative if you want its anti-cheat referrals, but it caps at 150 orders.
Growing store that wants VIP tiers on a budget: RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis Scale at $49/month if you do roughly 400–800 orders; BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis Growth at $129/month once you are past about 800, because BON doesn't charge by orders on Growth.
Established brand with steady volume: LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis if you want a loyalty page designed for you, Klaviyo flows built for you and onboarding support, and you can pay $199/month or a custom quote.
Smile.io: best place to start
Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis has the broadest free plan of the four and a cheap first step up.
Pricing (Shopify App Store listing):
- Free: up to 200 monthly orders. Points, rewards and referrals, 15+ ways to earn and redeem, discount and free shipping rewards, full branding, 20+ languages, Shopify POS support.
- Essential, $15/month: up to 500 orders. Adds a dedicated loyalty page, free product rewards, on-site nudges, analytics and reporting, Shopify Flow triggers and one integration such as Klaviyo.
- Standard, $79/month: up to 1,000 orders. Adds bonus events like a 2x points weekend, points on product pages and the thank-you page, subscription and gift card rewards, loyalty segments with ROI and CLV insights, and two integrations.
- Growth, $199/month: 2,500 orders included, then $20 per 100 extra. Adds VIP tiers, points expiry, a Loyalty Hub for signed-in members, redeem at checkout (Shopify Plus only), benchmarks, 25+ reports and unlimited integrations.
Watch out: VIP tiers and points expiry wait until the $199 plan, and integrations are capped at one or two below it.
Skip it if: VIP tiers are central to your plan and you are under 2,500 orders. Rivo and BON include them for less.
BON Loyalty: cheapest VIP tiers at volume
BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis has the lowest price for VIP tiers once your order count climbs, because its top self-serve plan has no order cap.
Pricing (listing):
- Free: up to 150 orders. Points and rewards, anti-cheat referral program, automated emails, discount and free shipping rewards, redeem at checkout on Shopify Plus.
- Starter, $15/month: up to 300 orders. Adds a loyalty page, free product rewards, birthday rewards, reward and points expiration, Klaviyo and review app integrations.
- Basic, $29/month ($324/year): up to 500 orders. Adds Shopify POS earn and redeem with customer QR, limited-time offers, on-site nudges, multi-language display, analytics and unlimited integrations.
- Growth, $129/month ($1,236/year): unlimited orders. Adds VIP tiers, B2B tiers, streak and daily check-in points, anniversary rewards and points on product pages.
Enterprise with API and SDK access is by contact.
Watch out: the trial is 7 days, shorter than the others, and the free and lower plans cap at 150, 300 and 500 orders.
Skip it if: you want a loyalty vendor with onboarding and strategy help included. BON's listing doesn't describe that.
Rivo: VIP tiers at low volume
RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis puts VIP tiers, points expiry and a referrals program on a $49 plan, much lower than Smile.io or BON.
Pricing (listing):
- Free: up to 200 orders. Points program, earn and redeem options, branding and automated emails.
- Essential, $15/month: up to 500 orders. Adds a loyalty and referral page, product page embed, on-site prompts, two integrations, Shopify POS and 24/7 human support.
- Scale, $49/month: 400 orders included, then $20 per 100, capped at $499/month. Adds custom CSS and fonts, VIP tiers, points expiry, analytics, bonus campaigns and the referrals program.
- Plus, $499/month: up to 2,500 orders, custom quote above. Adds custom integrations such as Klaviyo events, a developer toolkit and checkout extensions.
Watch out: Scale's overage adds up. At 1,000 orders it is $169/month; at 2,500 it is $469. Past about 800 orders, BON Growth is cheaper.
Skip it if: you need referrals on a free plan. Rivo's referrals program is listed on Scale.
LoyaltyLion: for established brands
LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis is the premium option, with the most generous free plan by order count and a big jump to paid.
Pricing:
- Free: up to 400 monthly orders. Points for on-site activities, money and percentage discounts, branding, analytics and segments, on-site notifications and 7 pre-written languages.
- Classic, $199/month: 500 orders a month. A loyalty page designed for you (the listing values it at $1,500), customizable rules and rewards, unlimited integrations, onboarding support, single-location POS, loyalty revenue reporting and Klaviyo loyalty flows built for you.
- Advanced and Plus: custom quotes. Advanced adds points on product pages, multi-location POS and 130+ languages. Plus adds AI-recommended rewards, advanced Klaviyo events and automated flows.
Watch out: VIP tiers are unclear. The listing includes "VIP loyalty tiers" on Classic, while LoyaltyLion's pricing page lists dynamic VIP tiers as an optional add-on on Classic and standard on Advanced, with no add-on price. The listing also says stores over 500 orders should ask for a quote.
Skip it if: you are a small store. LoyaltyLion's free plan is generous, but paid starts at $199.
For a direct comparison of the two best-known names, see Smile.io vs LoyaltyLion.
What it costs at three store sizes
Listed monthly prices only.
| Monthly orders | Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis | BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis | RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis | LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis |
|---|---|---|---|---|
| 400, no VIP | $15 | $29 | $15 | $0 |
| 1,000, with VIP tiers | $199 | $129 | $169 | Quote |
| 2,500, with VIP tiers | $199 | $129 | $469 (Scale) or $499 (Plus) | Quote |
Which one should you choose?
- Starting out, want referrals free: Smile.ioSmile.ioLoyalty and referralsSmile.io is a loyalty app for Shopify stores that runs points, rewards and referral programs. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis.
- Want VIP tiers and do under ~800 orders: RivoRivoLoyalty and referralsRivo is a Shopify loyalty and referral app with a points program on its free plan. Free plan, paid from $15/mo, 14-day trial.Click for Scout's full analysis Scale.
- Want VIP tiers and do 800+ orders: BON LoyaltyBON LoyaltyLoyalty and referralsBON Loyalty is a Shopify points, rewards and referral app from VEGAHUB Technology. Free plan, paid from $15/mo, 7-day trial.Click for Scout's full analysis Growth.
- Under 400 orders and want a free plan with room: LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis Free.
- Established brand that wants it built and tied into Klaviyo: LoyaltyLionLoyaltyLionLoyalty and referralsLoyaltyLion is a loyalty and rewards platform for Shopify brands, with points for purchases, referrals, reviews and social actions. Free plan, paid from $199/mo, 14-day trial.Click for Scout's full analysis Classic or higher.
Common questions
Which Shopify loyalty app has the best free plan? Smile.io's free plan includes points, rewards and referrals up to 200 orders a month. LoyaltyLion's free plan covers more orders (up to 400) but doesn't list referrals.
Which loyalty app has the cheapest VIP tiers? Rivo includes VIP tiers on its $49 Scale plan, but it adds $20 per 100 orders past 400. BON Loyalty's $129 Growth plan includes VIP tiers with unlimited orders.
Can customers redeem points at checkout? Smile.io, BON Loyalty and LoyaltyLion all say redeem at checkout needs Shopify Plus. Rivo lists checkout extensions on its $499 Plus plan.
Do these apps work with Shopify POS? Yes. Smile.io includes POS on its free plan, Rivo from Essential, BON from Basic, and LoyaltyLion lists single-location POS on Classic.
How we put this together
We did not install or test these apps hands-on. Prices and features come from each app's Shopify App Store listing and LoyaltyLion's pricing page, all read in November 2026. App Store ratings are as listed on the Shopify App Store in November 2026. Order-based plans change often, so check your expected monthly orders against each listing before you choose.
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